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Stop guessing. Start with the data.

Most B2B SEO decisions are made on gut feel. These datasets change that. CTR benchmarks, AI Overview exposure rates, domain authority requirements, content length norms — all sourced from real B2B SERPs so you know exactly what you're up against before you invest a single dollar.

11datasets
800+keywords analysed
Freeno signup required
Original DataMarch 2026

AI Overview Penetration by Buyer Journey Stage 2026

TOFU content is overwhelmingly captured by AI Overviews. BOFU keywords are almost entirely unaffected. Data across 90 B2B keywords by funnel stage.

View dataset
90
B2B keywords analysed
3
Funnel stages: TOFU / MOFU / BOFU
March 2026
Data collected
Original DataMarch 2026

B2B Organic CTR by SERP Position 2026

CTR curves with and without AI Overviews, positions 1–10. The definitive argument for why ranking #1 is no longer enough in B2B search.

View dataset
10
SERP positions benchmarked
~31%
position 1 CTR drop with AI Overview
100+
B2B keywords in sample
Original DataMarch 2026

Domain Rating Requirements to Rank Page 1 by B2B Category 2026

What DR score does your site actually need? Median, P25, and P75 domain ratings across the top-10 results for 55 B2B keyword SERPs.

View dataset
550
Ahrefs DR data points
11
B2B industries
March 2026
Data collected
Original DataMarch 2026

B2B Keyword Intent Distribution by Category 2026

Most B2B SEO budgets are spent on informational content — but what % of B2B keywords are actually commercial? Intent breakdown across 40 B2B keywords.

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40
B2B keywords classified
4
Intent types analysed
5
B2B industries
Original DataMarch 2026

Ranking Content Length Benchmarks for B2B 2026

What word count do top-ranking B2B pages actually have? Data from 40 B2B keywords shows the answer varies significantly by intent — and the 'longer is better' myth doesn't hold.

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40
B2B keywords analysed
2
Intent types compared
March 2026
Data collected
Original DataMarch 2026

B2B Search Volume Trends: 2024 vs. 2026

Which B2B keyword categories are growing in search demand — and which are declining as AI answers more queries? YoY comparison across 50 B2B keywords.

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50
B2B keywords tracked
2yr
2024 vs. 2026 comparison
March 2026
Data collected
Original DataMarch 2026

Cost Per Click vs. Organic Click Value in B2B 2026

If you had to buy every organic click, what would your SEO be worth? CPC and estimated annual click value across 50 B2B keywords, by industry.

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50
B2B keywords with CPC data
10
B2B industries
March 2026
Data collected
Original DataMarch 2026

Question Keywords and AI Overview Exposure in B2B 2026

'What is' and 'How to' queries face very different AI Overview rates than 'Compare' queries. Data across 80 question-format B2B keywords by query type.

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80
Question-format keywords
4
Query types: What / How / Best / Compare
March 2026
Data collected
Original DataMarch 2026

Backlink Requirements to Rank Top 5 in B2B 2026

How many referring domains does a page actually need? Median and range of RDs for top-5 results across 55 B2B keyword SERPs — by industry.

View dataset
275
Pages analysed
11
B2B industries
March 2026
Data collected
Original DataMarch 2026

SEO Benchmarks by Industry 2026

Keyword difficulty, organic click-through rates, and AI Overview penetration across 11 B2B verticals. Based on analysis of 55 B2B keywords via Ahrefs.

View dataset
11
B2B verticals
55
Keywords analysed
March 2026
Data collected

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