SEO for ecommerce that grows organic revenue

Category pages carry most commercial searches. We add a short introduction above the grid that tells shoppers what is in the range and how to choose, and a longer buying section below it: the differences between materials or sizes, which product suits which use, and the questions your customer service team answers every week. Internal links run from that copy to subcategories and best sellers, and from product pages back up to the category, and pagination stays crawlable so products deep in a large category still get found. Searches with clear buying intent and no page to rank often become new subcategories. Our ecommerce SEO guide covers the full process.

If you resell brands, your product descriptions probably match every other stockist and the brand's own site. Google has little reason to rank yours. We rewrite descriptions for the products that matter most, with the details a shopper checks before buying: dimensions, materials, fit, compatibility, care, shipping and returns. Customer reviews and questions on the page add original text and answer objections. Real photos and short videos help conversion and image search alike. Out of stock items keep their page with a clear status and links to alternatives, while permanently discontinued products redirect to the closest match or their category. See our guide to product descriptions that rank and convert.

Google shows products in more places than the blue links: the Shopping tab, product grids in the main results and listings with price, availability and ratings. Accurate product structured data on your pages and a clean Google Merchant Center feed make your products eligible for those free listings, alongside any ads you already run. We check that price, stock status, shipping and return details match between the page, the markup and the feed, because mismatches can get products disapproved. Feed titles are rewritten to lead with the terms shoppers use, and we watch Merchant Center for warnings after every theme or app change. None of this guarantees a placement. A store without it simply isn't in the running.

Nobody links to a product page unprompted. Links reach stores through gift guides, product reviews, roundups in trade and hobby publications, brand stockist pages, and guides or data worth citing. We pitch your products to the editors who write those roundups, ask every brand you carry to list you as a retailer, and publish buying guides that earn links and then pass that authority to categories through internal links. Paid link schemes and private networks are off the table, since they put the whole domain at risk under Google's spam policies. More on this in our post on link building for ecommerce product pages.

Shoppers now ask assistants for the best option in a category, or for a comparison between two products. Google says its AI features use the same foundation as search: indexed pages that are eligible to show as snippets, with no special markup required. ChatGPT search depends on OpenAI's OAI-SearchBot being allowed to crawl your store, so we check that your robots.txt and firewall settings let it in. Buying guides, honest comparisons, clear specs and reviews on independent sites are the material those answers can draw on. We track a fixed set of shopping prompts each month and report where your brand is named, with dated screenshots. Read more about AI search optimization.