B2B Organic CTR by SERP Position 2026
CTR curves look very different when AI Overviews are present. Ranking #1 is no longer enough — the click advantage at position one is shrinking fast. Aggregated across 100+ B2B keywords, March 2026.
CTR curve: AI Overview present vs. absent
The gap between the two curves represents organic traffic permanently captured by Google
- No AI Overview
- AI Overview present
| Position | CTR — No AI Overview | CTR — AI Overview Present | CTR Loss | % Reduction |
|---|---|---|---|---|
| #1 | 39.8% | 27.4% | −12.4pp | −31% |
| #2 | 18.7% | 13.1% | −5.6pp | −30% |
| #3 | 10.2% | 7.4% | −2.8pp | −27% |
| #4 | 7.4% | 5.2% | −2.2pp | −30% |
| #5 | 5.1% | 3.7% | −1.4pp | −27% |
| #6 | 4% | 2.9% | −1.1pp | −28% |
| #7 | 3.1% | 2.2% | −0.9pp | −29% |
| #8 | 2.5% | 1.8% | −0.7pp | −28% |
| #9 | 2.1% | 1.5% | −0.6pp | −29% |
| #10 | 1.8% | 1.2% | −0.6pp | −33% |
Methodology: CTR figures are derived from Ahrefs click data across 112 B2B keywords, segmented by AI Overview presence (confirmed live in US Google Search, March 2026). Position-level CTR was averaged across all keywords at each rank. The "No AI Overview" curve represents the organic baseline; "AI Overview present" reflects observed CTR when Google displays an AI Overview above organic results. Data updated quarterly. Read the full AI Overview CTR Study →
Ranking #1 isn't the whole story anymore.
We help B2B companies build SEO strategies that account for AI Overview exposure — targeting the keyword types that still drive real organic clicks.