SEO that isn't measured in revenue isn't SEO — it's activity.

That's the position we built Indexed on. Not because it's contrarian, but because every other approach we'd seen — inside agencies, inside companies, inside portfolio businesses — failed to connect search activity to commercial outcomes.

What most SEO agencies get wrong.

Activity over outcomes

Most agencies sell SEO as a set of tasks — audits, content calendars, link reports — and measure success in rankings and traffic. The problem is that none of those metrics tell you whether search is actually generating revenue.

Vanity metrics, flat pipeline

The result is a market full of agencies that can show you a keyword graph going up while your pipeline stays flat. They optimise for activity because attribution is harder, so most don't attempt it.

The unanswered question

Meanwhile, the companies paying for this work can't answer a basic question: is our SEO investment generating a return? If your agency can't answer that question clearly, the engagement is already broken.

Why Indexed exists.

Indexed was founded by Anjan after a career in corporate advisory and private equity — not marketing. That background matters because it shaped how the agency thinks about SEO: as a capital allocation problem, not a creative one.

In PE, every investment is evaluated against return. The question is never "are we doing enough activity?" — it's "is this generating a measurable commercial outcome?" Anjan built Indexed to apply that same discipline to organic search.

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An agency that starts with your revenue model, not a keyword list. One that reports on pipeline generated, not pages indexed.

The result is an agency that selects clients based on whether the engagement can produce a genuine return — not just whether the retainer clears.

The people behind the work.

Senior practitioners on every account. No hand-offs, no junior teams running your strategy.

Anjan

Managing Partner

Built Indexed after a career in corporate advisory and private equity, where he saw the same broken SEO model repeat across every portfolio company. Runs every engagement against pipeline, not pageviews.

Jayesh

SEO Manager

Leads technical and on-page strategy across client accounts. Turns audit findings into prioritised roadmaps that move rankings and revenue.

Sagar

SEO Manager

Manages end-to-end SEO execution for growth-stage accounts. Specialises in scaling organic programmes that compound quarter over quarter.

Anirban

Content Manager

Oversees the content pipeline from brief to publish. Ensures every piece is built for search intent, editorial quality, and commercial impact.

Ria

Project Manager

Keeps every engagement on track and on budget. Coordinates between strategy, content, and technical teams so nothing falls through the cracks.

Neha

Business Development Executive

First point of contact for prospective clients. Qualifies opportunities and ensures every conversation starts with the right commercial context.

Hayley

Content Executive

Writes long-form content built around search intent and commercial framing. Focused on pieces that rank and convert, not just publish.

Aeman

Content Executive

Produces research-backed articles and landing pages. Translates complex topics into clear, authoritative content that earns trust and links.

Pulkit

Content Executive

Creates content across SaaS, fintech, and professional services verticals. Every brief starts with keyword intent and ends with a measurable goal.

Sarah

Content Assistant

Supports the content team with research, formatting, and publishing workflows. Keeps the production pipeline moving at pace.

Kaitlyn

Client Lead

Primary relationship manager for key accounts. Ensures client goals stay aligned with execution and that results are communicated clearly.

Karan

Finance Lead

Manages financial operations and commercial modelling. Keeps the business side running so the delivery team can focus on results.

Nishit

Development Lead

Leads technical implementation across client sites. Handles migrations, speed optimisation, and structured data at scale.

Akshit

HubSpot Lead

Owns CRM and marketing automation setup. Connects organic traffic to pipeline tracking so attribution is airtight.

The Indexed Full-Stack
Search Method™

Revenue

Pipeline that compounds over time

Visibility Across Google & LLMs

Search engines and AI models reward the same underlying signals

7 Integrated Pillars

Growth Strategy · Technical Foundations · Content Engine · Experience & CRO · Web Dev · Authority Building · Measurement

See the full methodology

How we work.

Four principles that guide every engagement. Each one quietly disqualifies the wrong client.

Commercial framing before strategy

We start with your revenue model, sales cycle, and ICP — not a keyword list. Every recommendation is filtered through what actually moves pipeline.

Measurable outcomes only

We don't report on rankings or traffic in isolation. Every engagement is tracked against pipeline generated and revenue closed. If we can't measure it, we don't do it.

Selective client base

We take on 3–4 new clients per month. This isn't artificial scarcity — it's the only way to keep senior practitioners on every account instead of handing work to juniors after the pitch.

Full-stack delivery, not task lists

Strategy, content, technical, links, and tracking operate as one system. We don't hand you a document and walk away — we implement, measure, and iterate.

Who we work with.

Good fit

Growth-stage SaaS companies, VC-backed operators, PE portfolio businesses, and professional services firms with genuine commercial ambition.

They've usually tried SEO before — sometimes in-house, sometimes with an agency — and hit a ceiling because the work was never connected to revenue.

Companies with a clear ICP, an established sales process, and leadership that treats organic as a growth channel — not a checkbox.

Not a fit

Companies looking for the cheapest option.

Businesses without a defined sales process.

Teams that want to outsource strategy entirely and check in quarterly.

If SEO is a line item you'd rather not think about, we're not the right fit.

Our locations.

🇦🇪Dubai

Meydan Grandstand, Meydan Road, Nad Al Sheba

Our Dubai office serves as the operational headquarters, supporting clients across the Middle East and global markets.

🇬🇧London

128 City Road, London, EC1V 2NX

Our London presence keeps us embedded in the UK and European SaaS ecosystem — close to the businesses we serve.

Let's talk.

If your business has product-market fit, an established sales process, and organic search that should be generating more pipeline than it currently does — we should have a conversation.

Talk to a Strategist

SEO that isn't measured in revenue isn't SEO — it's activity.

What most SEO agencies get wrong.

Why Indexed exists.

The people behind the work.

The Indexed Full-StackSearch Method™

How we work.

Who we work with.

Our locations.

Let's talk.

The Indexed Full-Stack
Search Method™