Original Data
B2B SERP Feature Landscape 2026
Which SERP features dominate B2B search — and how many queries now carry real zero-click risk? Analysis of 200 B2B keywords across 10 categories, March 2026.
50%
of B2B keywords trigger an AI Overview
50%
have at least one zero-click feature
77%
include a People Also Ask box
Feature prevalence by category
% of keywords in each category that trigger each feature
- AI Overview
- Featured Snippet
- PAA
- Paid Ads
200 of 200 keywords
| Keyword ⇅ | Category ⇅ | AI Ov. ⇅ | Feat. Snippet ⇅ | PAA ⇅ | Video ⇅ | Ads ⇅ | Zero-Click Risk ↓ |
|---|---|---|---|---|---|---|---|
| crm software | SaaS | ✓ | ✓ | ✓ | — | ✓ | Very High |
| project management software | SaaS | ✓ | ✓ | ✓ | — | ✓ | Very High |
| best crm for small business | SaaS | ✓ | ✓ | ✓ | — | ✓ | Very High |
| saas pricing models | SaaS | ✓ | ✓ | ✓ | — | — | Very High |
| what is saas | SaaS | ✓ | ✓ | ✓ | ✓ | — | Very High |
| helpdesk software comparison | SaaS | ✓ | ✓ | ✓ | — | ✓ | Very High |
| customer data platform | SaaS | ✓ | ✓ | ✓ | — | — | Very High |
| accounting software for small business | Fintech | ✓ | ✓ | ✓ | — | ✓ | Very High |
| best payment gateway | Fintech | ✓ | ✓ | ✓ | — | ✓ | Very High |
| what is open banking | Fintech | ✓ | ✓ | ✓ | ✓ | — | Very High |
| payroll software comparison | Fintech | ✓ | ✓ | ✓ | — | ✓ | Very High |
| hr software for small business | HR Tech | ✓ | ✓ | ✓ | — | ✓ | Very High |
| what is hris | HR Tech | ✓ | ✓ | ✓ | ✓ | — | Very High |
| learning management system comparison | HR Tech | ✓ | ✓ | ✓ | — | ✓ | Very High |
| what is zero trust security | Cybersecurity | ✓ | ✓ | ✓ | ✓ | — | Very High |
| siem software comparison | Cybersecurity | ✓ | ✓ | ✓ | — | ✓ | Very High |
| identity access management | Cybersecurity | ✓ | ✓ | ✓ | — | — | Very High |
| penetration testing tools | Cybersecurity | ✓ | ✓ | ✓ | ✓ | — | Very High |
| zero day vulnerability | Cybersecurity | ✓ | ✓ | ✓ | — | — | Very High |
| warehouse management system | Logistics | ✓ | ✓ | ✓ | — | ✓ | Very High |
| inventory management software | Logistics | ✓ | ✓ | ✓ | — | ✓ | Very High |
| telemedicine software | Health Tech | ✓ | ✓ | ✓ | — | ✓ | Very High |
| ehr software comparison | Health Tech | ✓ | ✓ | ✓ | — | ✓ | Very High |
| interoperability in healthcare | Health Tech | ✓ | ✓ | ✓ | — | — | Very High |
| learning management system | EdTech | ✓ | ✓ | ✓ | — | ✓ | Very High |
| elearning software comparison | EdTech | ✓ | ✓ | ✓ | — | ✓ | Very High |
| online course platform | EdTech | ✓ | ✓ | ✓ | ✓ | ✓ | Very High |
| knowledge base software | EdTech | ✓ | ✓ | ✓ | — | ✓ | Very High |
| gamification in elearning | EdTech | ✓ | ✓ | ✓ | ✓ | — | Very High |
| business intelligence software | Data & Analytics | ✓ | ✓ | ✓ | — | ✓ | Very High |
| data analytics platform comparison | Data & Analytics | ✓ | ✓ | ✓ | — | ✓ | Very High |
| etl tools comparison | Data & Analytics | ✓ | ✓ | ✓ | — | ✓ | Very High |
| what is a data lakehouse | Data & Analytics | ✓ | ✓ | ✓ | ✓ | — | Very High |
| property management software | PropTech | ✓ | ✓ | ✓ | — | ✓ | Very High |
| real estate crm | PropTech | ✓ | ✓ | ✓ | — | ✓ | Very High |
| building management system | PropTech | ✓ | ✓ | ✓ | — | — | Very High |
| vacation rental software | PropTech | ✓ | ✓ | ✓ | — | ✓ | Very High |
| contract management software | Legal Tech | ✓ | ✓ | ✓ | — | ✓ | Very High |
| legal research tools | Legal Tech | ✓ | ✓ | ✓ | — | — | Very High |
| marketing automation software | SaaS | ✓ | — | ✓ | — | ✓ | High |
| b2b software comparison | SaaS | ✓ | — | ✓ | — | ✓ | High |
| customer success software | SaaS | ✓ | — | ✓ | — | ✓ | High |
| sales enablement tools | SaaS | ✓ | — | ✓ | — | ✓ | High |
| product analytics tools | SaaS | ✓ | — | ✓ | — | ✓ | High |
| onboarding software for saas | SaaS | ✓ | — | ✓ | — | ✓ | High |
| b2b lead generation software | SaaS | ✓ | — | ✓ | — | ✓ | High |
| saas metrics dashboard | SaaS | ✓ | — | ✓ | — | — | High |
| invoice software | Fintech | ✓ | — | ✓ | — | ✓ | High |
| embedded finance platforms | Fintech | ✓ | — | ✓ | — | — | High |
| financial planning software | Fintech | ✓ | — | ✓ | — | ✓ | High |
| kyc verification software | Fintech | ✓ | — | ✓ | — | — | High |
| accounts payable automation | Fintech | ✓ | — | ✓ | — | ✓ | High |
| payroll software uk | HR Tech | ✓ | — | ✓ | — | ✓ | High |
| applicant tracking system | HR Tech | ✓ | — | ✓ | — | ✓ | High |
| employee engagement software | HR Tech | ✓ | — | ✓ | — | ✓ | High |
| onboarding software for new hires | HR Tech | ✓ | — | ✓ | — | ✓ | High |
| performance management software | HR Tech | ✓ | — | ✓ | — | ✓ | High |
| time tracking software for remote teams | HR Tech | ✓ | — | ✓ | — | ✓ | High |
| shift scheduling software | HR Tech | ✓ | — | ✓ | — | ✓ | High |
| endpoint security software | Cybersecurity | ✓ | — | ✓ | — | ✓ | High |
| security awareness training platform | Cybersecurity | ✓ | — | ✓ | — | ✓ | High |
| devsecops tools | Cybersecurity | ✓ | — | ✓ | — | — | High |
| ransomware protection software | Cybersecurity | ✓ | — | ✓ | — | ✓ | High |
| gdpr compliance software | Cybersecurity | ✓ | — | ✓ | — | ✓ | High |
| cybersecurity risk assessment | Cybersecurity | ✓ | — | ✓ | — | — | High |
| logistics software | Logistics | ✓ | — | ✓ | — | ✓ | High |
| supply chain visibility platform | Logistics | ✓ | — | ✓ | — | — | High |
| transportation management system | Logistics | ✓ | — | ✓ | — | ✓ | High |
| demand forecasting software | Logistics | ✓ | — | ✓ | — | ✓ | High |
| fleet management software | Logistics | ✓ | — | ✓ | — | ✓ | High |
| purchase order management | Logistics | ✓ | — | ✓ | — | — | High |
| shipping software for ecommerce | Logistics | ✓ | — | ✓ | — | ✓ | High |
| supply chain risk management | Logistics | ✓ | — | ✓ | — | — | High |
| healthcare software | Health Tech | ✓ | — | ✓ | — | ✓ | High |
| patient engagement platform | Health Tech | ✓ | — | ✓ | — | — | High |
| hipaa compliant software | Health Tech | ✓ | — | ✓ | — | ✓ | High |
| remote patient monitoring | Health Tech | ✓ | — | ✓ | — | — | High |
| health insurance software | Health Tech | ✓ | — | ✓ | — | ✓ | High |
| population health management | Health Tech | ✓ | — | ✓ | — | — | High |
| corporate training software | EdTech | ✓ | — | ✓ | — | ✓ | High |
| skills gap analysis software | EdTech | ✓ | — | ✓ | — | — | High |
| employee training platform | EdTech | ✓ | — | ✓ | — | ✓ | High |
| virtual classroom software | EdTech | ✓ | — | ✓ | — | ✓ | High |
| sales training software | EdTech | ✓ | — | ✓ | — | ✓ | High |
| blended learning software | EdTech | ✓ | — | ✓ | — | — | High |
| training needs analysis tools | EdTech | ✓ | — | ✓ | — | — | High |
| data warehouse software | Data & Analytics | ✓ | — | ✓ | — | ✓ | High |
| predictive analytics software | Data & Analytics | ✓ | — | ✓ | — | ✓ | High |
| marketing analytics tools | Data & Analytics | ✓ | — | ✓ | — | ✓ | High |
| sql analytics tool | Data & Analytics | — | ✓ | ✓ | ✓ | — | High |
| machine learning platform for business | Data & Analytics | ✓ | — | ✓ | — | ✓ | High |
| tenant management software | PropTech | ✓ | — | ✓ | — | ✓ | High |
| construction project management software | PropTech | ✓ | — | ✓ | — | ✓ | High |
| smart building technology | PropTech | ✓ | — | ✓ | — | — | High |
| property valuation software | PropTech | ✓ | — | ✓ | — | — | High |
| legal software for law firms | Legal Tech | ✓ | — | ✓ | — | ✓ | High |
| legal document automation | Legal Tech | ✓ | — | ✓ | — | — | High |
| compliance management software | Legal Tech | ✓ | — | ✓ | — | ✓ | High |
| clm software comparison | Legal Tech | ✓ | — | ✓ | — | ✓ | High |
| ai contract review software | Legal Tech | ✓ | — | ✓ | — | — | High |
| erp software for manufacturing | SaaS | — | — | ✓ | — | ✓ | Medium |
| subscription management software | SaaS | — | — | ✓ | — | ✓ | Medium |
| account based marketing software | SaaS | — | — | ✓ | — | ✓ | Medium |
| expense management software | Fintech | — | — | ✓ | — | ✓ | Medium |
| b2b payments software | Fintech | — | — | ✓ | — | ✓ | Medium |
| fraud detection software | Fintech | — | — | ✓ | — | ✓ | Medium |
| revenue recognition software | Fintech | — | — | ✓ | — | ✓ | Medium |
| crypto payment processing | Fintech | — | — | ✓ | — | ✓ | Medium |
| digital wallet solutions for business | Fintech | — | — | ✓ | — | ✓ | Medium |
| workforce management software | HR Tech | — | — | ✓ | — | ✓ | Medium |
| benefits administration software | HR Tech | — | — | ✓ | — | ✓ | Medium |
| succession planning software | HR Tech | — | — | ✓ | — | — | Medium |
| hr analytics platform | HR Tech | — | — | ✓ | — | — | Medium |
| employee experience platform | HR Tech | — | — | ✓ | — | — | Medium |
| diversity equity inclusion software | HR Tech | — | — | ✓ | — | — | Medium |
| vulnerability management platform | Cybersecurity | — | — | ✓ | — | ✓ | Medium |
| cloud security platform | Cybersecurity | — | — | ✓ | — | ✓ | Medium |
| network security monitoring | Cybersecurity | — | — | ✓ | — | — | Medium |
| threat intelligence platform | Cybersecurity | — | — | ✓ | — | — | Medium |
| api security testing | Cybersecurity | — | — | ✓ | — | — | Medium |
| last mile delivery software | Logistics | — | — | ✓ | — | ✓ | Medium |
| route optimization software | Logistics | — | — | ✓ | — | ✓ | Medium |
| ecommerce fulfillment software | Logistics | — | — | ✓ | — | ✓ | Medium |
| returns management software | Logistics | — | — | ✓ | — | ✓ | Medium |
| dropshipping automation software | Logistics | — | — | ✓ | — | ✓ | Medium |
| medical billing software | Health Tech | — | — | ✓ | — | ✓ | Medium |
| hospital management software | Health Tech | — | — | ✓ | — | ✓ | Medium |
| health data analytics software | Health Tech | — | — | ✓ | — | — | Medium |
| pharmacy management software | Health Tech | — | — | ✓ | — | ✓ | Medium |
| revenue cycle management software | Health Tech | — | — | ✓ | — | ✓ | Medium |
| healthcare crm | Health Tech | — | — | ✓ | — | ✓ | Medium |
| microlearning platform | EdTech | — | — | ✓ | — | — | Medium |
| compliance training software | EdTech | — | — | ✓ | — | ✓ | Medium |
| video training software | EdTech | — | — | ✓ | ✓ | ✓ | Medium |
| mobile learning platform | EdTech | — | — | ✓ | — | ✓ | Medium |
| reporting software for businesses | Data & Analytics | — | — | ✓ | — | ✓ | Medium |
| data governance software | Data & Analytics | — | — | ✓ | — | — | Medium |
| customer analytics platform | Data & Analytics | — | — | ✓ | — | — | Medium |
| product analytics software | Data & Analytics | — | — | ✓ | — | ✓ | Medium |
| self service analytics platform | Data & Analytics | — | — | ✓ | — | — | Medium |
| data observability tools | Data & Analytics | — | — | ✓ | — | — | Medium |
| data quality management software | Data & Analytics | — | — | ✓ | — | — | Medium |
| real estate transaction management | PropTech | — | — | ✓ | — | ✓ | Medium |
| commercial real estate software | PropTech | — | — | ✓ | — | ✓ | Medium |
| real estate investment software | PropTech | — | — | ✓ | — | ✓ | Medium |
| facility management software | PropTech | — | — | ✓ | — | ✓ | Medium |
| real estate data analytics | PropTech | — | — | ✓ | — | — | Medium |
| real estate automation tools | PropTech | — | — | ✓ | — | ✓ | Medium |
| real estate marketing software | PropTech | — | — | ✓ | — | ✓ | Medium |
| e-discovery software | Legal Tech | — | — | ✓ | — | ✓ | Medium |
| legal billing software | Legal Tech | — | — | ✓ | — | ✓ | Medium |
| risk and compliance software | Legal Tech | — | — | ✓ | — | ✓ | Medium |
| law firm productivity tools | Legal Tech | — | — | ✓ | — | — | Medium |
| revenue operations software | SaaS | — | — | — | — | ✓ | Low |
| pipeline management software | SaaS | — | — | — | — | ✓ | Low |
| banking software for credit unions | Fintech | — | — | — | — | ✓ | Low |
| corporate treasury management | Fintech | — | — | — | — | — | Low |
| fintech compliance software | Fintech | — | — | — | — | — | Low |
| spend management platform | Fintech | — | — | — | — | ✓ | Low |
| api banking solutions | Fintech | — | — | — | — | — | Low |
| compensation management software | HR Tech | — | — | — | — | ✓ | Low |
| people ops software | HR Tech | — | — | — | — | — | Low |
| contractor management software | HR Tech | — | — | — | — | ✓ | Low |
| global hr platform | HR Tech | — | — | — | — | ✓ | Low |
| data loss prevention software | Cybersecurity | — | — | — | — | ✓ | Low |
| email security gateway | Cybersecurity | — | — | — | — | ✓ | Low |
| privileged access management | Cybersecurity | — | — | — | — | — | Low |
| soc as a service | Cybersecurity | — | — | — | — | — | Low |
| freight broker software | Logistics | — | — | — | — | ✓ | Low |
| 3pl software | Logistics | — | — | — | — | ✓ | Low |
| cold chain logistics software | Logistics | — | — | — | — | — | Low |
| customs management software | Logistics | — | — | — | — | — | Low |
| barcode scanning software | Logistics | — | — | — | — | ✓ | Low |
| mental health platform for employers | Health Tech | — | — | — | — | ✓ | Low |
| care coordination software | Health Tech | — | — | — | — | — | Low |
| clinical trial management software | Health Tech | — | — | — | — | — | Low |
| dental practice software | Health Tech | — | — | — | — | ✓ | Low |
| radiology software | Health Tech | — | — | — | — | — | Low |
| certification management software | EdTech | — | — | — | — | ✓ | Low |
| mentor platform for businesses | EdTech | — | — | — | — | — | Low |
| scorm compliant lms | EdTech | — | — | — | — | ✓ | Low |
| talent development platform | EdTech | — | — | — | — | — | Low |
| real time data streaming platform | Data & Analytics | — | — | — | — | — | Low |
| data catalog software | Data & Analytics | — | — | — | — | — | Low |
| embedded analytics software | Data & Analytics | — | — | — | — | — | Low |
| revenue analytics software | Data & Analytics | — | — | — | — | — | Low |
| lease management software | PropTech | — | — | — | — | ✓ | Low |
| mortgage software platforms | PropTech | — | — | — | — | ✓ | Low |
| co-working space software | PropTech | — | — | — | — | ✓ | Low |
| hoa management software | PropTech | — | — | — | — | ✓ | Low |
| land management software | PropTech | — | — | — | — | — | Low |
| contract analytics software | Legal Tech | — | — | — | — | — | Low |
| matter management software | Legal Tech | — | — | — | — | ✓ | Low |
| intellectual property management software | Legal Tech | — | — | — | — | — | Low |
| legal spend management | Legal Tech | — | — | — | — | — | Low |
| deposition management software | Legal Tech | — | — | — | — | — | Low |
| legal crm software | Legal Tech | — | — | — | — | ✓ | Low |
| nda management software | Legal Tech | — | — | — | — | — | Low |
| litigation management software | Legal Tech | — | — | — | — | ✓ | Low |
| legal entity management | Legal Tech | — | — | — | — | — | Low |
Methodology: 200 B2B keywords across 10 categories were manually checked in US Google Search, March 2026. SERP features were recorded as present or absent. Zero-click risk is assigned as: Very High (AI Overview + Featured Snippet present), High (AI Overview or Featured Snippet), Medium (PAA only), Low (no zero-click features). Data is not sourced from any third-party tool — all checks were conducted live in Google. Read the full AI Overview CTR Study →
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