Original Data
Cost Per Click vs. Organic Click
Value in B2B 2026
What would you pay in Google Ads for the clicks that a #1 organic ranking generates? CPC and estimated annual organic value for 50 B2B keywords across 10 industries.
$22.35
average CPC across all B2B keywords in sample
$986,832
highest value keyword: "corporate credit card comparison"
50
B2B keywords with CPC data, March 2026
Average CPC by Industry
50 keywords
| Keyword⇅ | Industry⇅ | CPC ($)⇅ | Monthly Vol⇅ | Kd⇅ | Est. Annual Click Value ($)↓ |
|---|---|---|---|---|---|
| corporate credit card comparison | Fintech | $35.60 | 6,600 | 61 | $986,832 |
| salesforce vs hubspot | SaaS | $18.60 | 9,900 | 63 | $773,388 |
| project management software | SaaS | $14.80 | 12,100 | 58 | $752,136 |
| contract management software | Legal Tech | $48.20 | 3,600 | 62 | $728,784 |
| best accounts payable software | Fintech | $38.20 | 4,400 | 64 | $705,936 |
| data visualization tools | Data & Analytics | $16.80 | 9,900 | 62 | $698,544 |
| business intelligence software | Data & Analytics | $20.40 | 8,100 | 68 | $694,008 |
| expense management software | Fintech | $28.90 | 5,400 | 55 | $655,452 |
| b2b payment processing solutions | Fintech | $42.50 | 3,600 | 67 | $642,600 |
| payroll software comparison | HR Tech | $15.40 | 9,900 | 58 | $640,332 |
| managed security service providers | Cybersecurity | $34.60 | 4,400 | 64 | $639,408 |
| medical billing software | Health Tech | $27.80 | 5,400 | 61 | $630,504 |
| best crm software for b2b | SaaS | $22.40 | 6,600 | 66 | $620,928 |
| property management software | PropTech | $17.40 | 8,100 | 62 | $591,948 |
| invoice factoring companies | Fintech | $44.10 | 2,900 | 58 | $537,138 |
| legal practice management tools | Legal Tech | $43.80 | 2,900 | 60 | $533,484 |
| endpoint security software | Cybersecurity | $32.40 | 3,600 | 68 | $489,888 |
| data warehouse solutions | Data & Analytics | $21.60 | 5,400 | 67 | $489,888 |
| hr software for small business | HR Tech | $13.80 | 8,100 | 55 | $469,476 |
| marketing automation platforms | SaaS | $20.10 | 5,400 | 69 | $455,868 |
| e-discovery software comparison | Legal Tech | $52.40 | 1,900 | 65 | $418,152 |
| legal document automation | Legal Tech | $39.60 | 2,400 | 58 | $399,168 |
| practice management software | Health Tech | $19.90 | 4,400 | 58 | $367,752 |
| siem solutions for enterprise | Cybersecurity | $29.80 | 2,900 | 70 | $362,964 |
| etl tool comparison | Data & Analytics | $18.20 | 4,400 | 65 | $336,336 |
| real estate crm comparison | PropTech | $14.80 | 5,400 | 58 | $335,664 |
| ehr software for small practices | Health Tech | $25.60 | 2,900 | 63 | $311,808 |
| best ats software | HR Tech | $16.20 | 4,400 | 60 | $299,376 |
| vulnerability scanning tools | Cybersecurity | $22.10 | 3,200 | 56 | $297,024 |
| real-time analytics platform | Data & Analytics | $19.40 | 3,600 | 63 | $293,328 |
| zero trust network access | Cybersecurity | $27.90 | 2,400 | 62 | $281,232 |
| warehouse management software | Logistics | $9.80 | 6,600 | 55 | $271,656 |
| commercial real estate software | PropTech | $18.60 | 3,200 | 60 | $249,984 |
| saas pricing comparison | SaaS | $16.50 | 3,600 | 54 | $249,480 |
| clm software platforms | Legal Tech | $36.90 | 1,600 | 57 | $247,968 |
| supply chain management software | Logistics | $10.60 | 5,400 | 56 | $240,408 |
| best lms for enterprise | EdTech | $12.80 | 4,400 | 62 | $236,544 |
| workforce management platform | HR Tech | $17.30 | 2,900 | 57 | $210,714 |
| transportation management system | Logistics | $11.20 | 4,400 | 58 | $206,976 |
| facilities management software | PropTech | $12.90 | 3,600 | 54 | $195,048 |
| learning management system comparison | EdTech | $13.90 | 3,200 | 61 | $186,816 |
| employee performance management tools | HR Tech | $11.90 | 3,600 | 52 | $179,928 |
| telemedicine platform comparison | Health Tech | $22.40 | 1,900 | 65 | $178,752 |
| corporate training platform | EdTech | $11.40 | 3,600 | 58 | $172,368 |
| fleet management platform | Logistics | $8.40 | 4,800 | 52 | $169,344 |
| patient engagement platform | Health Tech | $16.70 | 2,400 | 54 | $168,336 |
| lease management platform | PropTech | $15.20 | 2,400 | 56 | $153,216 |
| freight management software | Logistics | $7.90 | 3,600 | 49 | $119,448 |
| elearning authoring tools | EdTech | $9.60 | 2,900 | 52 | $116,928 |
| sales training software | EdTech | $10.20 | 2,400 | 55 | $102,816 |
Methodology
CPC data sourced from Ahrefs, March 2026. Est. Annual Click Value is calculated as: CPC × Monthly Search Volume × 12 months × 0.35 (approximate organic CTR at position 1 without AI Overview). This figure represents the equivalent annual paid-search cost to buy the clicks that a #1 organic ranking would generate — not actual revenue. Real organic value depends on conversion rates, which vary significantly by keyword and business. See our full CTR study methodology.
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