Fintech SaaS platform generates $264k in revenue
With a total SEO investment of $120k over 12 months, the platform transformed organic search into a measurable customer acquisition and revenue channel. Indexed-led efforts generated $264k in SEO-attributed revenue.
The Challenge
The fintech SaaS platform was transitioning from a mobile-first app into a full web-based product — but search wasn't supporting that shift.
Despite a strong product, customers simply couldn't find them online. They didn't need more SEO activity. They needed search to generate paying users.
Previous efforts were fragmented — low authority, limited content coverage, technical debt, and no unified strategy to compete with established SaaS brands already dominating search.
The Solution
Indexed used its Full-Stack Search Method™ to unify the platform's technical foundation, content engine, and authority signals into one scalable growth system. The initial focus was on fixing crawl issues, reclaiming lost backlinks, and rebuilding on-page structure so both users and search engines could clearly understand the product.
With strong foundations in place, the Full-Stack Search Method™ expanded keyword coverage through conversion-focused landing pages, structured content clusters, and optimized internal linking — capturing demand across invoicing, payments, and field-service searches.
"Our biggest struggle was balancing technical clean-up with content growth. Indexed handled both seamlessly. The site's structure, crawlability, and content strategy now work together — and we can finally see consistent results."
— CTO, Fintech SaaS Platform
The Impact
Revenue impact from organic search
Generated $264k in revenue directly attributed to Indexed-led SEO over 12 months.
Strong growth in organic demand
Organic clicks increased 155%, rising from 2.41k to 6.14k as high-intent users discovered the platform through search.
Expanded visibility through impressions
Impressions grew 5x, climbing from 210k to 1.26m and expanding keyword coverage from 424 to over 2,200 terms.
Rapid authority gains
Domain Rating doubled from 15 to 30, supported by 300+ new referring domains and hundreds of quality backlinks.
Solid technical foundation
Site health reached 98/100, restoring clean crawl paths, improving mobile usability, and enabling faster indexing of new content.
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What clients
say about working with us.
"Exceptional communication throughout the project. The team showed a deep grasp of our goals and delivered a flawless final product that exceeded our expectations."
"Great team to work with, very happy with the consultancy and final documents. They translated complex SEO strategy into something our whole team could act on."
"Indexed turned SEO from a cost centre into our highest-ROI acquisition channel. The pipeline numbers speak for themselves — $1.5m in 10 months."
"The level of technical depth was unlike anything I'd seen from an SEO agency. They found issues our in-house team had missed for years and fixed them within weeks."
"We went from page 3 to position 1 for our core terms in under 5 months. The revenue attribution reporting made it easy to justify the investment to our board."
"Indexed didn't just improve our rankings — they rebuilt how we think about search. The GEO work alone has opened up a channel we didn't even know existed."