How we turned SEO into $1.1m in revenue for a renewable energy brand
Over 10 months, Indexed generated $1.5m in SEO-driven pipeline and $1.1m in revenue for a venture-backed solar group.
The Challenge
The company was brand new, with no in-house SEO capability, no organic visibility, and no existing foundation to generate demand outside of paid ads.
At the same time, it had big ambitions: to grow quickly through a buy-and-build strategy, combine multiple acquisitions under one brand, and scale nationally without slowing revenue.
Relying heavily on Google Ads wasn't sustainable, but shifting away from paid channels required building trust, visibility, and demand from scratch — while integrating newly acquired businesses and keeping growth on track.
The challenge was to create a scalable, revenue-driving search presence fast, without internal resources, and without disrupting momentum during rapid expansion.
The Solution
Indexed used its Full-Stack Search Method™ to unify a brand-new presence across search and AI discovery. The focus was on building clear structure and signals so the business could be easily understood and found.
With strong foundations in place, the Full-Stack Search Method™ scaled high-intent local pages and content to capture demand at the point of purchase. This improved visibility across both traditional search and AI-driven results.
As AI SEO and authority compounded, the business began winning searches previously dominated by larger competitors. Search and AI discovery became consistent drivers of enquiries, pipeline, and revenue.
"We started with zero SEO and AI discoverability, but big growth targets. Indexed built a scalable search foundation that now drives pipeline and revenue, while reducing our dependence on paid acquisition."
— Founder, Renewable Energy Group
The Impact
$1.1m in revenue driven by SEO
Over 10 months, SEO became a primary revenue engine for the business, generating $1.5m in pipeline and $1.1m in closed revenue. Despite fewer leads than Google Ads, SEO delivered higher-quality enquiries, stronger conversion rates, and materially better ROI.
$1.5m in qualified sales pipeline
Within six months, the renewables firm became visible across searches that once only showed competitors. Search impressions grew by 2,094%, while clicks more than tripled. These gains came as new service and location pages began ranking for homeowner-focused solar searches, driving a consistent flow of qualified visitors to the site.
900% increase in high-intent organic traffic
Organic traffic grew from 5 clicks per day to 50 clicks per day — a 900% increase driven by service and local search visibility. This growth came from buyer-ready searches, directly supporting pipeline and revenue rather than low-intent awareness traffic.
AI search visibility driving incremental demand
Despite launching with zero visibility, the brand quickly became discoverable across AI platforms.
Strong authority signals and a technically sound site, built through the Indexed Full-Stack Search Method™, now drive ~25% month-over-month growth from AI search.
Local SEO driving consistent inbound demand
The brand now ranks consistently in the map pack for all key local solar searches. Local SEO alone now drives ~25% of total leads, supplying a steady flow of high-intent enquiries.
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What clients
say about working with us.
"Exceptional communication throughout the project. The team showed a deep grasp of our goals and delivered a flawless final product that exceeded our expectations."
"Great team to work with, very happy with the consultancy and final documents. They translated complex SEO strategy into something our whole team could act on."
"Indexed turned SEO from a cost centre into our highest-ROI acquisition channel. The pipeline numbers speak for themselves — $1.5m in 10 months."
"The level of technical depth was unlike anything I'd seen from an SEO agency. They found issues our in-house team had missed for years and fixed them within weeks."
"We went from page 3 to position 1 for our core terms in under 5 months. The revenue attribution reporting made it easy to justify the investment to our board."
"Indexed didn't just improve our rankings — they rebuilt how we think about search. The GEO work alone has opened up a channel we didn't even know existed."