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Original studies and analysis from Indexed on SEO, search performance, and B2B organic growth. Backed by real keyword data — not opinions.

Original ResearchMarch 2026

The AI Overview Effect: How Google's AI Is Reshaping B2B Search in 2026

An analysis of organic click-through rates across 50 B2B keywords reveals a consistent and material gap between keywords where AI Overviews appear and those where they don't — and it points clearly to which categories of B2B content are most at risk.

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84%

of B2B keywords trigger an AI Overview

10pp

organic CTR drop with AI Overviews

B2B keywords analysed

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