Data that changes how you think about search.

Original studies and analysis from Indexed on SEO, search performance, and B2B organic growth. Backed by real keyword data — not opinions.

Original ResearchSeptember 2026

Where AI Overviews Actually Appear: 11 Industries, 317 Keywords

AI Overviews are not spreading evenly. Across 11 industries and 317 measured US keywords, presence runs from 0% in home services to 96.7% in B2B accounting software — and on the local-intent queries an SMB competes for, we did not record a single one.

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52.4%
of 317 US keywords returned an AI Overview
0%
of the 23 "near me" keywords we measured
11
industries analysed
Original ResearchMarch 2026

The AI Overview Effect: How Google's AI Is Reshaping B2B Search in 2026

An analysis of organic click-through rates across 50 B2B keywords reveals a consistent and material gap between keywords where AI Overviews appear and those where they don't — and it points clearly to which categories of B2B content are most at risk.

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84%
of B2B keywords trigger an AI Overview
10pp
organic CTR drop with AI Overviews
50
B2B keywords analysed

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