Global branding studio generates $1.35M in pipeline and $420k in revenue in 12 months with Indexed
In 12 months, search evolved from brand-dependent visibility to a predictable revenue channel — generating $1.35M in qualified pipeline and $420K in closed revenue directly attributed to SEO, delivering a 3.5x return on investment and 250% net ROI.
The Challenge
The branding studio had built a strong reputation through referrals and word-of-mouth — but search wasn't reflecting that authority. Organic visibility was almost entirely brand-dependent, meaning new clients couldn't discover them through service-led searches.
They needed search to become a predictable, scalable revenue channel — not just a place where existing clients confirmed they existed.
The Solution
Indexed used its Full-Stack Search Method™ to unify the studio's technical foundation, content strategy, and authority signals into one scalable search engine. The focus was on shifting visibility from brand-dependent to service-led — so the studio could be discovered by prospects actively searching for branding and design services.
With strong foundations in place, the Full-Stack Search Method™ expanded topical coverage, strengthened keyword alignment on service pages, and built local authority to capture demand across key markets.
As SEO authority compounded, the studio began ranking for competitive service searches and generating qualified pipeline from organic search for the first time.
"Indexed understood our challenges right away. They didn't just suggest fixes. They built solutions that fit our platform and set us up for long-term success."
— Director, Global Branding Studio
The Impact
Revenue impact from organic search
Generated $1.35M in qualified pipeline and $420K in closed revenue directly attributed to Indexed-led SEO, delivering a 3.5x return on investment and 250% net ROI.
Increased organic clicks
Organic clicks rose 14%, from 24.5K to 28K, driven by service-aligned content and buyer-intent keyword targeting.
Expanded visibility through impressions
Impressions increased 59%, from 2.98M to 4.75M, unlocking service-led discovery beyond branded searches.
Stronger local engagement
Website clicks from Google Business Profiles increased 237% in one market and 206% in another, with consistent 3-pack rankings.
Solid technical foundation
Site health reached 93/100. Core Web Vitals achieved full compliance, CLS dropped from 0.46 to 0.07, and crawl errors were eliminated.
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What clients
say about working with us.
"Exceptional communication throughout the project. The team showed a deep grasp of our goals and delivered a flawless final product that exceeded our expectations."
"Great team to work with, very happy with the consultancy and final documents. They translated complex SEO strategy into something our whole team could act on."
"Indexed turned SEO from a cost centre into our highest-ROI acquisition channel. The pipeline numbers speak for themselves — $1.5m in 10 months."
"The level of technical depth was unlike anything I'd seen from an SEO agency. They found issues our in-house team had missed for years and fixed them within weeks."
"We went from page 3 to position 1 for our core terms in under 5 months. The revenue attribution reporting made it easy to justify the investment to our board."
"Indexed didn't just improve our rankings — they rebuilt how we think about search. The GEO work alone has opened up a channel we didn't even know existed."