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Data/Backlink Benchmarks
Original Data

Backlink Requirements to Rank
Top 5 in B2B 2026

Referring domain counts for the top-5 ranking pages across 55 B2B SERPs and 11 industries. Data-driven link building targets, not guesses.

626
median RDs required across SaaS/B2B Software keywords
Legal Tech
lowest median RDs category (avg 162 RDs)
55
keyword pages analysed across 11 industries

Median Referring Domains Required (Top 5) by Industry

02505007501000FintechSaaSData &AnalyticsHealth TechCybersecurityHR TechEdTechPropTechE-commerceLogisticsLegal Tech
55 keywords
Keywordโ‡…Industryโ‡…Kdโ‡…Median RDsโ†“Min RDsโ‡…Max RDsโ‡…Page DRโ‡…
b2b payment processing solutionsFintech67
1,200
6402,40091
best accounts payable softwareFintech64
1,100
5902,20088
project management software comparisonSaaS69
950
5201,89088
best crm software for b2bSaaS66
820
4101,64085
corporate credit card comparisonFintech61
790
3801,58085
etl tool comparisonData & Analytics65
780
4001,56084
business intelligence software comparisonData & Analytics68
760
3801,52086
marketing automation platformsSaaS68
740
3601,48084
expense management software comparisonFintech60
680
3101,36082
telemedicine platform comparisonHealth Tech65
650
3101,30085
data warehouse solutionsData & Analytics67
640
3101,28082
ehr software for small practicesHealth Tech63
620
2901,24083
siem solutions for enterpriseCybersecurity70
600
2901,20080
endpoint security software comparisonCybersecurity68
580
2701,16082
data visualization tools comparisonData & Analytics62
580
2701,16080
payroll software comparisonHR Tech58
480
23096078
best ats softwareHR Tech60
460
21092076
medical billing software comparisonHealth Tech61
440
20088078
managed security service providersCybersecurity64
420
19084076
learning management system comparisonEdTech61
400
19080072
best lms for enterpriseEdTech62
390
18078074
hr software for small businessHR Tech55
380
17076072
commercial real estate softwarePropTech60
360
17072074
invoice financing platformsFintech55
350
16070072
property management software comparisonPropTech62
350
16070072
saas pricing comparisonSaaS54
340
14068072
shopify vs magento for b2bE-commerce65
320
15064072
b2b ecommerce platform comparisonE-commerce62
310
14062070
practice management softwareHealth Tech58
310
14062070
sales enablement softwareSaaS58
280
11056068
best ecommerce software for wholesaleE-commerce58
280
12056067
corporate training platform comparisonEdTech58
280
12056066
transportation management systemLogistics58
280
13056068
real estate crm comparisonPropTech58
280
13056068
warehouse management software comparisonLogistics55
270
12054066
vulnerability scanning toolsCybersecurity56
260
11052066
e-discovery software platformsLegal Tech65
240
11048070
supply chain management softwareLogistics56
240
11048064
contract management software comparisonLegal Tech62
230
10046068
real-time analytics platformData & Analytics60
220
9544065
performance management toolsHR Tech52
210
9042062
elearning authoring toolsEdTech52
210
9042060
patient engagement platformHealth Tech54
180
8036062
lease management platformPropTech54
170
7534060
legal practice management toolsLegal Tech58
160
7032060
zero trust network access solutionsCybersecurity62
150
6030058
b2b order management softwareE-commerce52
140
6028056
fleet management platform comparisonLogistics52
130
5526054
workforce scheduling softwareHR Tech48
120
5024055
clm software comparisonLegal Tech57
120
5024056
sales training softwareEdTech48
100
4020052
facilities management softwarePropTech50
90
3818052
wholesale inventory managementE-commerce48
80
3016048
freight management softwareLogistics49
70
3014046
legal document automation toolsLegal Tech52
60
2512050

Methodology

Referring domain count (RDs) was recorded for the top-5 organic results across 5 keywords per industry (55 keyword SERPs ร— 5 results = 275 data points). RD and DR data from Ahrefs, March 2026. 'Median RDs' is the median referring domain count of the top-5 results for each keyword. Min and max reflect the range within those 5 results. This dataset measures page-level backlink requirements, not domain-level. See our full CTR study methodology.

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