Get your business into ChatGPT's new Business Hub
OpenAI now lets businesses claim a profile inside ChatGPT. We set up our own the week it launched. We'll set up yours, then do the AEO work that gets ChatGPT naming you when buyers ask.
Profile setup is part of our 30-day AEO Sprint, $2,000 one time.
One-minute walkthroughA business profile, an insights dashboard and an AI agent
Claim and verify
Search Business Hub for your business, or add it if it isn't listed. Verify with a code to your business email or phone, a DNS TXT record or your Shopify store. An ID check through Persona unlocks editing, insights and the blue check.
See how ChatGPT mentions you
Insights cover the past 28 days: mentions of your website, clicks through to it, and the common topics in answers that cite you.
Business Agents
Eligible US ecommerce and online service businesses can publish an agent that answers questions about their products and policies, then links to their site.
Source: OpenAI Help Center, Setting up your business on ChatGPT
Claiming the profile is the easy part
OpenAI says claiming doesn't guarantee increased visibility
. ChatGPT still decides who to recommend from what the web says about you: your pages, your listings and the sites that mention you. That's answer engine optimization, and it sits on top of SEO.
What the profile gives you
- Accurate details in ChatGPT
- Aggregate mentions, clicks and topics
- An agent, if you're eligible
What it leaves out
- The prompts buyers actually type
- Which competitors get named instead
- Any control over recommendations
Is Business Hub ChatGPT's Search Console?
That's how plenty of SEOs have described it since the dashboard went live, and it's the closest comparison. Both come from the platform itself and show how often you appear and how many people click through. What's missing is the part that tells you why.
| Google Search Console | ChatGPT Business Hub | |
|---|---|---|
| Who runs it | OpenAI | |
| How often you show up | Impressions in Google Search | Mentions, counted when ChatGPT references your website |
| Traffic | Clicks from Google Search | Website clicks from ChatGPT |
| What people asked | The queries they typed | Not shown: no prompts or conversations |
| Where you rank | Average position and click-through rate | Not shown: no position or ranking data |
| How it breaks down | Individual queries and pages | Discovery topics: themes from answers that mentioned or cited you |
| Date range | Past three months by default | Past 28 days |
| Access | Verify you own the site | Verify the business, then pass an ID check |
So Business Hub tells you ChatGPT is sending you traffic, not which questions it came from or who got named instead of you. Finding that out, and fixing it, is still AEO: prompt tracking, competitor checks and page work. Search Console never did your SEO for you either.
Sources: OpenAI Help Center, Google Search Console Help, Performance report
Exactly how we set up Indexed's profile
Recorded on Nov 11, 2026. Private details are blurred.
Your ChatGPT profile, set up inside the 30-day AEO Sprint
A senior specialist works with your team for 30 days. You end the month with your profile live and work shipped, not a report.
Claim and set up
Claim and verify your profile, write the description and category, make sure your website and listings tell ChatGPT the same story, and track ChatGPT clicks in GA4.
See what Business Hub doesn't
Baseline the questions your buyers ask in ChatGPT, Perplexity and Google's AI Overviews, and record which competitors get named.
Ship the quick wins
Answer-first pages, listing and profile fixes, and the third-party mentions AI answers draw on, live before the month ends.
Want it run every month? Our full-stack SEO and AEO service starts from $2,500 per month. See how our AEO agency works.
Built for businesses buyers already trust offline
Family-owned and legacy businesses
Decades of reputation and customers, but an online presence that hasn't caught up. ChatGPT can't recommend what it can't find. How we work with family businesses.
Local service businesses
Contractors, clinics, law firms and other local businesses with an existing US listing can claim it and keep what ChatGPT shows accurate. See our home services work.
Service firms
Online and professional service businesses can claim a profile today, track how often ChatGPT cites their site and, if they're eligible in the US, publish a Business Agent.
Questions about Businesses in ChatGPT
What is Businesses in ChatGPT?
A beta from OpenAI that lets businesses claim a profile inside ChatGPT through Business Hub, keep its details up to date, see aggregate insights such as mentions and website clicks, and, if eligible, publish a Business Agent that answers customer questions.
Will claiming my profile make ChatGPT recommend my business?
No. OpenAI says claiming doesn't guarantee more visibility or give you control over ChatGPT's own recommendations. Those still come from what the web says about you, which is the work AEO does.
How do you verify a business?
With one of the methods ChatGPT offers for your business: a code to your business phone or email, a TXT record on your domain, or your Shopify store. To edit the profile, see insights or build an agent, the owner or an authorized person also completes an identity check through Persona, usually with a government ID and business registration details.
Who can create a Business Agent?
Eligible ecommerce and online service businesses in the US with a website, subject to OpenAI's Business Agents Policy. Other businesses can still claim and manage a profile.
Can an agency manage our profile?
Yes. The admin who claimed the business can add teammates and grant an agency access in Business Hub, each using their own ChatGPT account.
Can a profile be deleted later?
Only drafts can be deleted. OpenAI Support can't delete, unpublish or hide a published profile, so get the details right before the ID check publishes it.
What is the $500 ChatGPT Ads credit?
An offer for new advertisers: OpenAI adds $500 in ad credit when you spend $500 on ChatGPT Ads, and the offer ends December 31. Ads show below ChatGPT's answers, not to Plus, Pro or Business plan users, and OpenAI says they don't influence its answers. They're a separate lever from your profile and from AEO.
What does the dashboard show, and what doesn't it?
Aggregate activity over the past 28 days: mentions, website clicks and common topics in answers that cite you. It doesn't show individual prompts or conversations, and it doesn't show competitors.
Is Business Hub ChatGPT's version of Google Search Console?
It's the closest comparison. Both come from the platform itself and show how often you appear and how many people click through. The difference: Search Console shows the queries people typed and your average position, while Business Hub shows no prompts and no rankings, only mentions, clicks and discovery topics over the past 28 days.
Product details from the OpenAI Help Center. Read our step-by-step guide to do it yourself.
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