SEO for contractors that books the right jobs

For most contractor searches the Map Pack is the first thing a homeowner sees. We set your profile up under Google's guidelines: one profile for your office or yard with a designated service area, a primary category that matches your main work, secondary categories for the rest, every service listed, and photos of real crews and finished jobs added through the year. See our guide to choosing Business Profile categories.

Homeowners search for the project, not for "contractor": "kitchen remodel Plano", "second story addition", "basement finishing cost". One general services page can't rank for all of those. We build a page for each project type you want more of, with photos from your jobs, what drives the price, a realistic timeline, how permits work locally and the questions your estimator hears most. Area pages follow the same rule: they work when they say something specific, such as projects completed there or local permit offices. Pages that only swap the city name can count as doorway pages under Google's spam policies, so we build fewer, better ones and add local proof to each.

Review count and rating move both Map Pack rankings and the homeowner's decision. We set up a simple request by text or email when a job closes, help you reply to every review, and keep it within the FTC's 2024 rule on fake reviews, which bans buying reviews or offering incentives conditioned on positive ones. Links work the same way for contractors: the ones that matter are local and trade specific, such as your builders association, the chamber of commerce, supplier and manufacturer installer directories and local news coverage of a project. We make sure your name, address and phone number match everywhere you are listed. Here is how a review request workflow works in practice.

Homeowners now ask an assistant which contractor to call. Google says its AI features use the same foundation as search: indexed pages that are eligible to show as snippets. ChatGPT search relies on OpenAI's OAI-SearchBot being able to reach your site. The project pages, reviews and local mentions above are what those answers draw on, and we track your results with a fixed set of homeowner prompts each month.

Specialty trades search differently, so each has its own approach: HVAC contractors, roofing contractors, electrical contractors, plumbers, painting contractors, landscapers and garage door companies. For commercial builders, see SEO for construction companies, and for the wider picture, home services SEO.

A contractor's best measure is not traffic but estimate requests that turn into signed projects. We set up call tracking and form tracking tied to each project page, so you can see which pages bring in kitchen remodels and which bring in repair calls. Where your CRM or estimating software allows it, we connect leads to signed jobs and project value, then put more effort behind the project types and towns that pay best. That way the monthly report answers the question that matters: what did search add to the backlog?