Construction · Australia

Why ChatGPT recommends a decades-old Melbourne shed builder first, after its Google clicks grew 51% in two months

Within two months of the first rebuilt pages going live, a Melbourne steel shed manufacturer was getting 51% more clicks from Google, and ChatGPT now names it first when buyers ask for an industrial shed manufacturer in Melbourne.

+51%
Clicks from Google, Jun to Aug 2026
#1
ChatGPT pick for Melbourne shed manufacturers
+23%
Search impressions, Jun to Aug 2026
4 of 8
Top 8 pages by clicks that we wrote or rebuilt

The growth

Clicks from Google search by month

Apr to Aug 2026
AprMayJunJulAug
Monthly clicks from Google search, from the client's Search Console. Our rebuilt pages went live from late June. Scale hidden to protect the client's figures.

The Challenge

The manufacturer designs and builds steel sheds, farm buildings, stables and commercial buildings around Melbourne. Its website had decades of authority behind it, but too few pages answered what buyers want to know before they ask for a quote: what a shed costs, how it is framed, and what the build involves.

The Solution

We rebuilt the pages buyers land on around the questions they search, starting with the products where the manufacturer is strongest, and kept every claim checkable: no invented prices, framing details confirmed with the client.

01

Mapped what shed buyers search before they enquire

We built a plan of around 100 pages from real search demand: prices, framing, permits and sizing, plus niches such as horse stables, paddock shelters, farm sheds and aircraft hangars that larger competitors cover thinly.

02

Rebuilt the pages that sell

The stables, paddock shelter and shed prices pages were rewritten around how buyers compare options, with clear next steps to the shed designer and contact page.

03

Explained how the sheds are built

A guide to RHS, Universal Beam and C-section framing shows buyers why structural steel matters for wider spans and heavier loads, with every framing claim confirmed with the client.

04

Kept prices and rules accurate

No page quotes a price the client has not confirmed, and permit and building-rule references were checked for Victoria, so the content can be trusted by buyers and by AI assistants that quote it.

Indexed Full-Stack Search Method™

Every result on this page was built with our end-to-end SEO system.

Technical SEO, content, links and GEO, all tracked to revenue, not just rankings.

Learn about our approach →

The Impact

01

Google clicks up 51% in two months

Monthly clicks from Google search rose 51% from June to August 2026, with back-to-back months of more than 20% growth. August was the strongest month in the period, and September kept the same daily pace.

02

Shown in more searches

Search impressions rose 23% from June to August, and the site now appears for around a thousand different searches.

03

The rebuilt pages now carry the site

Four of the eight pages that bring in the most clicks from Google are pages we wrote or rebuilt. Together, the stables and paddock shelter pages bring in more search clicks than any page except the homepage.

04

ChatGPT's first recommendation

Asked for an industrial shed manufacturer in Melbourne, ChatGPT puts the business at the top of its top five (checked October 30, 2026).

What AI assistants say

We asked the questions this client's buyers ask. The prompt is exactly as typed; the client's name is blurred.

ChatGPT answer to "Industrial shed manufacturer Melbourne", with the client's name blurred
#1 on ChatGPTIndustrial shed manufacturer · Melbourne

"Industrial shed manufacturer Melbourne"

Top of ChatGPT's top five manufacturers.

Checked Oct 30, 2026. Client name blurred.

Frequently asked questions

How quickly did results appear?

The first rebuilt pages went live in late June 2026. Monthly clicks from Google rose 24% in July and another 22% in August.

What did Indexed do for the shed manufacturer?

Planned around 100 pages from real search demand, rebuilt the stables, paddock shelter and shed prices pages, published a framing guide, and kept every price and building-rule reference accurate.

Where do these numbers come from?

Clicks, impressions and page rankings come from the client's Google Search Console. The ChatGPT result is a screenshot taken on October 30, 2026.

Selling high-ticket builds to local buyers?

In a free personalized video review, a senior SEO records a walkthrough of your site: the searches your buyers make before they ask for a quote, the pages that lose them, and what winning those searches would be worth.

Get my free video review →

More case studies

3.5×
Average ROI on SEO investment
5.0 ★
From 50+ verified client reviews
client logo 0client logo 1client logo 2client logo 3client logo 4client logo 5client logo 6client logo 7client logo 8client logo 9client logo 10client logo 11client logo 12client logo 13client logo 14client logo 15client logo 16client logo 17client logo 18client logo 19client logo 20client logo 21client logo 22client logo 23client logo 24client logo 25client logo 26client logo 27client logo 28client logo 29client logo 30client logo 31client logo 32client logo 33client logo 34client logo 35client logo 36client logo 37client logo 38client logo 39client logo 40client logo 41client logo 42client logo 43client logo 44client logo 45client logo 46client logo 47client logo 48client logo 49

What clients
say about working with us.

More from our clients

"Exceptional communication throughout the project. The team showed a deep grasp of our goals and delivered a flawless final product that exceeded our expectations."

F
Flavio
Growth Marketing Director · B2B SaaS

"Great team to work with, very happy with the consultancy and final documents. They translated complex SEO strategy into something our whole team could act on."

K
Kirsten
Senior Marketing Manager · Professional Services

"Indexed turned SEO from a cost center into our highest-ROI acquisition channel. The pipeline numbers speak for themselves — $1.5m in 10 months."

J
James
CEO · Renewable Energy

"The level of technical depth was unlike anything I'd seen from an SEO agency. They found issues our in-house team had missed for years and fixed them within weeks."

S
Sarah
Head of Digital · FinTech

"We went from page 3 to position 1 for our core terms in under 5 months. The revenue attribution reporting made it easy to justify the investment to our board."

M
Marcus
VP Marketing · Enterprise SaaS

"Indexed didn't just improve our rankings — they rebuilt how we think about search. The GEO work alone has opened up a channel we didn't even know existed."

P
Priya
CMO · Biotech

See what Google and ChatGPT say about you.
It's free.

In a free personalized video review, a top-1% SEO records a walkthrough of your site and shows you what's holding your rankings back, where AI assistants like ChatGPT recommend competitors instead of you, and what fixing both is worth. No pitch. No obligation.

Get my free video review →

No call · No pitch · We take on 3–4 new clients per month

One email a week

One idea a week from live client work: what we changed, what it was worth, and what you can take from it.

One email a week. Unsubscribe in one click.