The number of times a page appeared in search results, regardless of whether it was clicked.
In Google Search Console, an 'impression' is counted each time one of your pages appears in a user's search results — whether or not the user scrolled to see it. It represents the 'reach' of your organic presence: how many times you were in front of a potential visitor.
Impressions without clicks indicate either low CTR (poor title/meta, low rank, SERP feature dominance) or zero-click behaviour (users got the answer from the SERP without clicking). High impressions with low CTR is a signal to investigate and optimise.
Impression data in Search Console is valuable for: identifying emerging keyword opportunities (queries where your site is appearing but not yet clicked), understanding SERP visibility trends, and diagnosing CTR problems for high-ranking pages.
One nuance: Google counts an impression even if a result appears below the fold and isn't scrolled to. This means impression numbers can be somewhat inflated relative to 'viewed' results, particularly for pages that rank below position 3.
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