The SEO Agency for UK Growth Teams, Built for Google and AI Search

Every engagement opens with a technical SEO and commercial audit: what Google can and cannot index, which pages already earn enquiries, where competitors outrank you for the searches that buy, and what AI assistants say when buyers ask about your category. The output is a prioritised plan ranked by revenue impact, not a 200-item spreadsheet.

We build and rewrite service, location and comparison pages around how UK buyers actually search, in UK English, with the specifics they need: what it costs, where you work, how long it takes and why you over the alternatives. For businesses that serve particular towns or regions, local SEO adds a complete Google Business Profile, consistent listings and location pages with genuinely local content: real projects, staff, reviews and details for that area. We do not create near-identical pages with the town name swapped, which Google treats as doorway pages. Pages that answer clearly tend to win both the Google ranking and the AI citation, so one piece of work pays twice.

AEO and GEO start with the basics Google sets out for its AI features: pages that are indexed and eligible to appear as snippets, with no special schema or files required. For ChatGPT, your site needs to allow OAI-SearchBot. On top of that we track the prompts your buyers type into ChatGPT, Perplexity and Google, and work on the content and third-party mentions that get you named. For our clients, that has meant being the first recommendation in 7 of the 10 AI answers we checked.

Plenty of UK businesses sell into the US, Europe or the Gulf as well, and one site has to serve all of those buyers without its pages competing with each other. We decide early whether each market needs its own pages, which usually comes down to whether pricing, delivery, regulation or wording differs. Where they do, we set up country folders such as /uk/ and /us/, add hreflang tags (en-GB, en-US) so Google shows each buyer the right version, and localise the copy properly: spelling, currency, phone numbers, addresses and the examples a buyer recognises. Where nothing differs, one well written page beats three near copies. A UK business ranking on a .com domain is perfectly normal.

The links that move rankings for UK businesses tend to come from sites with a real audience: trade publications in your sector, regional newspapers and business titles where you operate, professional bodies, and partners and suppliers who already know you. We find stories your business can genuinely tell, such as data from your own operations, a notable project or expert commentary on a change in your industry, and pitch them to the journalists who cover that beat. Coverage earned this way strengthens rankings and puts your name on the kind of independent sites AI assistants draw on when they recommend firms. We do not buy links in bulk or use private networks, which Google treats as link schemes under its spam policies.