Optimizing content and brand signals so generative AI systems include and cite you in the responses they write.
GEO, short for generative engine optimization, is the practice of improving how often and how favorably a brand appears in responses written by generative AI systems such as ChatGPT, Gemini, Perplexity and Google's AI Overviews. The term was popularized by a 2023 academic paper titled "GEO: Generative Engine Optimization".
In practice GEO and AEO overlap almost completely. AEO is often used for direct answers to questions, and GEO for visibility in AI-generated responses more broadly, but the underlying work is the same: a crawlable, indexed site, content that states clear answers, and a reputation that other trusted sites reflect.
GEO is not a replacement for SEO. Google's AI features draw on its search index, so pages that are not indexed or not eligible for snippets cannot appear in them, whatever else is done to the content.
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