A Google Search experience where an AI model answers the query conversationally, with links to sources, instead of a standard results page.
AI Mode is a Google Search feature, launched in the US in 2025, that answers queries with an AI-written response and supporting links rather than the usual list of results. Users can ask follow-up questions in the same conversation.
Google describes AI Mode and AI Overviews as using a technique called query fan-out: the system runs several related searches across subtopics and data sources, then assembles an answer from what it finds. This means a single page can be surfaced for questions it was never explicitly optimized for, as long as it covers the subtopic well.
Google's guidance for site owners is that the same SEO best practices apply. Clicks from AI Mode are counted in Search Console's Performance report alongside regular web search traffic.
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