The search data for Des Moines
- 130 searches a month in Des Moines for SEO agency terms, on Ahrefs' US keyword data. Local figure.
- 32.8% of 317 US commercial keywords we measured returned a local pack — rising above 93% in legal services and home services. Indexed, 2026. National figure, not specific to Des Moines.
- None of the 23 local-intent keywords in that sample returned an AI Overview, against 56.5% of the other 294 — so for a business competing on "near me" searches, the map pack still decides the click. Indexed, 2026. National figure, not specific to Des Moines.
What we do in Des Moines. Indexed is an SEO agency working with businesses in Des Moines on organic search and AI search visibility. The work is usually some combination of technical fixes, content built around what people actually search for locally, Google Business Profile and review strategy for businesses competing in the map pack, and links earned rather than bought. We report on leads and revenue rather than rankings alone, and we publish our own research on how search results are changing.
Quoting a figure from this page? Source: Indexed, "Where AI Overviews Actually Appear", September 2026, joinindexed.com/studies/ai-overview-by-industry-2026
Your next customer in Des Moines
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Des Moines serves as Iowa's economic powerhouse and insurance capital, hosting major financial services companies like Principal Financial Group, Alliant Energy, and multiple Fortune 500 insurers. The metro's diverse economy spans agriculture technology, renewable energy, and healthcare, with companies like DuPont Pioneer and UnityPoint Health driving significant employment. For businesses competing in this concentrated market of educated professionals and growing tech sector, strategic SEO helps capture local search traffic and establish digital authority.
See our local SEO approach →High-intent local search demand across Insurance & Financial Services and Agriculture Technology
Well-funded national brands running active SEO campaigns
Underserved long-tail queries with strong conversion potential
AI Overview placements going to agencies with strong entity authority
A fast-growing, highly competitive market — where visibility is everything.
The Greater Des Moines Partnership has cultivated a robust startup ecosystem, particularly in fintech and agtech innovation, supported by Iowa State University research partnerships and the SHIFT coworking network. Major employers like Wells Fargo, Hy-Vee, and Casey's General Stores anchor the regional economy, while the East Village and downtown core have attracted numerous professional services firms and emerging SaaS companies. The metro's central location and logistics infrastructure, including Des Moines International Airport, make it an attractive hub for distribution and e-commerce operations. This competitive landscape means businesses need sophisticated digital marketing strategies to stand out among educated consumers and B2B decision-makers.
Win search
in Des Moines.
All services →Real results,
real businesses.
See all →SEO services in Des Moines
and across Iowa.
We work with businesses in Des Moines and across the entire Iowa market — from local service businesses to multi-location brands.
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View all Iowa locations →What our clients
say about us.
"Exceptional communication throughout the project. The team showed a deep grasp of our goals and delivered a flawless final product that exceeded our expectations."
"Great team to work with, very happy with the consultancy and final documents. They translated complex SEO strategy into something our whole team could act on."
"Indexed turned SEO from a cost centre into our highest-ROI acquisition channel. The pipeline numbers speak for themselves — $1.5m in 10 months."
"The level of technical depth was unlike anything I'd seen from an SEO agency. They found issues our in-house team had missed for years and fixed them within weeks."
"We went from page 3 to position 1 for our core terms in under 5 months. The revenue attribution reporting made it easy to justify the investment to our board."
"Indexed didn't just improve our rankings — they rebuilt how we think about search. The GEO work alone has opened up a channel we didn't even know existed."
