A structured analysis of a website's technical, on-page, and off-page SEO health and performance.
An SEO audit is a systematic evaluation of a website's technical infrastructure, on-page content quality, and off-page authority to identify issues limiting organic performance and opportunities to improve rankings and traffic.
A comprehensive SEO audit covers multiple dimensions: technical SEO (crawlability, indexability, site speed, Core Web Vitals, structured data, mobile usability), on-page SEO (title tags, meta descriptions, content quality, keyword targeting, internal linking), and off-page SEO (backlink profile quality, domain authority, competitor comparison).
SEO audits should be conducted regularly — at minimum annually, and after major site changes (CMS migrations, redesigns, large-scale content changes, or after significant traffic drops). They are also the first step in any new SEO engagement.
The output of an SEO audit is a prioritised list of issues and opportunities, categorised by impact and effort. High-impact, low-effort quick wins should be addressed first. Structural issues requiring significant development resources require careful planning and stakeholder buy-in.
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