Ranking signals that come from outside your own website, primarily backlinks from other sites.
Off-page SEO refers to actions taken outside your own website to improve its authority and ranking potential. The dominant off-page signal is backlinks — links from other websites pointing to yours. The quality, relevance, and quantity of these links are among the strongest ranking factors in Google's algorithm.
Beyond backlinks, off-page SEO encompasses brand mentions (even without links), social signals, and increasingly, entity associations — how prominently your brand appears in authoritative contexts around your industry.
In B2B, off-page SEO is often the hardest constraint. Many B2B companies produce excellent content but struggle to earn backlinks because their target audience doesn't operate websites (procurement teams, finance directors, operations managers rarely blog). Link acquisition in B2B requires deliberate strategy: digital PR, co-authoring with partners, data studies that journalists cite, and earning placements in industry media.
A strong off-page profile, particularly a high domain rating, is often the deciding factor in whether a B2B site can rank for competitive commercial keywords.
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