Prompt Tracking

Monitoring a fixed set of questions across AI assistants to record whether, and where, a brand is named in the answers.

Prompt tracking is the AI search equivalent of rank tracking. Instead of checking a keyword's position on a results page, you run the same set of prompts, the questions your buyers actually ask, through assistants such as ChatGPT, Perplexity and Google's AI features, and record who each answer names.

Because AI answers vary between runs, users and locations, good prompt tracking uses a stable prompt list, records the date and assistant, and keeps screenshots or saved responses as evidence rather than relying on a single check.

The output is a scorecard: for each prompt, whether the brand is named, its position in the answer, and which competitors appear. Tracked over months, it shows whether AEO and GEO work is changing what assistants say.