The process of acquiring backlinks from other websites to improve a site's authority and search rankings.
Link building is the process of acquiring backlinks from other websites to your own. It is one of the most important — and most difficult — aspects of SEO, because backlinks remain among the strongest ranking signals in Google's algorithm.
Effective link building strategies for B2B include: creating original data studies that earn citations in industry publications; digital PR (getting featured in news stories and expert roundups); building genuinely useful tools that attract natural links; guest posting on relevant industry sites; broken link building (finding broken links on other sites and offering your content as a replacement); and building relationships with journalists and industry analysts.
Link building through schemes — buying links, participating in link exchanges, using private blog networks (PBNs) — violates Google's guidelines and risks manual actions or algorithmic penalties. The value of links comes from their editorial nature: other sites choosing to link to you because your content is valuable.
In B2B, link building is slower and harder than in consumer niches because there are fewer high-traffic websites covering specific B2B topics. Original research, benchmark data, and unique tools tend to earn the most links in B2B markets.
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Indexed works with B2B companies on SEO strategy, content, and link building — built around how B2B buyers actually search today.