SERP feature statistics measure how much of a Google results page is taken up by something other than the ten blue links — question boxes, video thumbnails, AI Overviews, map packs, forum threads and ads.
This page collects 9 statistics from 1 sources, 9 of them from our own research. Every figure names its source, links the page that published it, and carries the date we last confirmed it. Anything here is free to quote with attribution — there is a suggested citation at the bottom.
Last updated 19 September 2026.
Key findings
- 97.5% of 317 US commercial keywords returned a “People also ask” question box — making it far more common than the AI Overview, at 52.4%. Indexed, 2026.
- 76.0% of the keywords measured returned video thumbnails in the results. Indexed, 2026.
- Only 4 of the 317 keywords measured (1.3%) returned a results page with no SERP feature at all. Indexed, 2026.
- 16.4% of the keywords measured returned a forum or discussion block. Indexed, 2026.
- Only 9.1% of these commercial keywords returned any paid ad unit at all. Indexed, 2026.
- 18.3% of the keywords measured returned no AI Overview, no local pack, no paid unit and no knowledge panel — a results page where the organic listings still lead. Indexed, 2026.
What's on this page
- The most common features on a commercial SERP (4)
- Forums, news and paid results (3)
- How often the organic results still lead (2)
The most common features on a commercial SERP
Measured across 317 US commercial keywords in 11 industries. The headline finding is that AI Overviews are not the most common feature, and are not close to it. Source: Indexed, AI Overviews by industry, 2026.
- 97.5% of 317 US commercial keywords returned a “People also ask” question box — making it far more common than the AI Overview, at 52.4%. Source: Indexed, 2026. Last verified 19 September 2026.
- 76.0% of the keywords measured returned video thumbnails in the results. Source: Indexed, 2026. Last verified 19 September 2026.
- 60.6% returned sitelinks and 57.1% returned image thumbnails. Source: Indexed, 2026. Last verified 19 September 2026.
- Only 4 of the 317 keywords measured (1.3%) returned a results page with no SERP feature at all. Source: Indexed, 2026. Last verified 19 September 2026.
Forums, news and paid results
- 16.4% of the keywords measured returned a forum or discussion block. Source: Indexed, 2026. Last verified 19 September 2026.
- 12.9% returned a news block. Source: Indexed, 2026. Last verified 19 September 2026.
- Only 9.1% of these commercial keywords returned any paid ad unit at all. Source: Indexed, 2026. Last verified 19 September 2026.
How often the organic results still lead
- 18.3% of the keywords measured returned no AI Overview, no local pack, no paid unit and no knowledge panel — a results page where the organic listings still lead. Source: Indexed, 2026. Last verified 19 September 2026.
Methodology and sourcing
Figures attributed to Indexed come from our own SERP measurements; each links to the methodology section of the study that produced it, where the sample, date range and limitations are stated in full. Third-party figures link to the page that published them rather than to an article repeating it, wherever we have been able to find it — and where we have not, the statistic says so rather than hiding it.
"Last verified" means a person opened that source and confirmed it still states this figure on that date. It is not the date this page was last edited. Any statistic older than 12 months is flagged for re-checking by a scheduled job. Statistics in this field have a short shelf life, and we would rather show you the date than imply a freshness we cannot support.
How to cite this page
Source: Indexed, "SERP Feature Statistics 2026: What Actually Appears on a Commercial Results Page", 19 September 2026, joinindexed.com/blog/serp-feature-statistics-2026
Every statistic has its own anchor, so you can link the figure you are quoting rather than the whole page. If the figure is ours, please cite Indexed; if it belongs to a third party, please cite them — the link beside each statistic goes to the original.
Related reading
Written by
Indexed ResearchResearch team, Indexed · Reviewed by Anjan Luthra
The Indexed research team tracks how search and AI answer engines behave, tests what actually moves visibility, and publishes the reference material behind our client work.
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