Local SEO statistics measure how often Google answers a query with a map pack of nearby businesses rather than with ordinary organic results — and, increasingly, whether an AI-generated summary appears instead.
This page collects 7 statistics from 1 sources, 7 of them from our own research. Every figure names its source, links the page that published it, and carries the date we last confirmed it. Anything here is free to quote with attribution — there is a suggested citation at the bottom.
Last updated 19 September 2026.
Key findings
- 32.8% of 317 US commercial keywords measured across 11 industries returned a local pack. Indexed, 2026.
- Local pack presence was 93.3% in legal services and 93.1% in home services, against 0% across all three B2B software categories measured. Indexed, 2026.
- 95.7% of the 23 keywords containing “near me” or “local” returned a local pack. Indexed, 2026.
- Of the 104 keywords that returned a local pack, only 19 (18.3%) also returned an AI Overview. Indexed, 2026.
- None of the 23 local-intent keywords measured returned an AI Overview, against 56.5% of the other 294. Indexed, 2026.
What's on this page
How often the local pack appears
Measured across 317 US commercial keywords spanning 11 industries. Local pack presence is close to binary by industry: the verticals that get one, nearly always get one. Source: Indexed, AI Overviews by industry, 2026.
- 32.8% of 317 US commercial keywords measured across 11 industries returned a local pack. Source: Indexed, 2026. Last verified 19 September 2026.
- Local pack presence was 93.3% in legal services and 93.1% in home services, against 0% across all three B2B software categories measured. Source: Indexed, 2026. Last verified 19 September 2026.
- 95.7% of the 23 keywords containing “near me” or “local” returned a local pack. Source: Indexed, 2026. Last verified 19 September 2026.
- Marketing services returned a local pack on 56.7% of keywords, the highest rate outside the two field-service verticals. Source: Indexed, 2026. Last verified 19 September 2026.
Local packs and AI Overviews rarely share a page
This is the clearest signal in our data, and the most useful one for a business deciding how much attention to give AI search.
- Of the 104 keywords that returned a local pack, only 19 (18.3%) also returned an AI Overview. Source: Indexed, 2026. Last verified 19 September 2026.
- None of the 23 local-intent keywords measured returned an AI Overview, against 56.5% of the other 294. Source: Indexed, 2026. Last verified 19 September 2026.
- AI Overview presence was 3.3% in legal services and 0% in home services — the two industries where the local pack was near-universal. Source: Indexed, 2026. Last verified 19 September 2026.
Methodology and sourcing
Figures attributed to Indexed come from our own SERP measurements; each links to the methodology section of the study that produced it, where the sample, date range and limitations are stated in full. Third-party figures link to the page that published them rather than to an article repeating it, wherever we have been able to find it — and where we have not, the statistic says so rather than hiding it.
"Last verified" means a person opened that source and confirmed it still states this figure on that date. It is not the date this page was last edited. Any statistic older than 12 months is flagged for re-checking by a scheduled job. Statistics in this field have a short shelf life, and we would rather show you the date than imply a freshness we cannot support.
How to cite this page
Source: Indexed, "Local SEO Statistics 2026: Local Pack Presence, AI Overviews and Intent", 19 September 2026, joinindexed.com/blog/local-seo-statistics-2026
Every statistic has its own anchor, so you can link the figure you are quoting rather than the whole page. If the figure is ours, please cite Indexed; if it belongs to a third party, please cite them — the link beside each statistic goes to the original.
Related reading
Written by
Indexed ResearchResearch team, Indexed · Reviewed by Anjan Luthra
The Indexed research team tracks how search and AI answer engines behave, tests what actually moves visibility, and publishes the reference material behind our client work.
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