Rich Snippet

An enhanced search result that displays additional visual information — star ratings, images, prices — enabled by structured data.

A rich snippet is an enhanced organic search result that displays additional structured information beyond the standard title, URL, and meta description. Rich snippets include star ratings (for reviews and products), prices, images, event dates, FAQ accordions, How-to steps, and recipe ingredients.

Rich snippets are enabled by adding structured data markup (Schema.org JSON-LD) to your pages. When Google detects valid structured data, it may display the additional information as a rich result. The word 'may' is important — structured data is a strong hint but not a guarantee.

Rich snippets can significantly increase CTR compared to standard results. A review snippet with 4.7 stars is more visually prominent and more persuasive than a plain blue link. For B2B, FAQ rich results are particularly valuable — they expand the visual footprint of your result and can answer supporting questions directly in the SERP.

Google provides a Rich Results Test tool where you can validate your structured data and preview how it might appear in search results.