Website Authority
27 articles
Website authority is the trust and ranking power a domain has earned in the eyes of search engines — it's the single biggest reason one site outranks another for competitive terms. No search engine publishes an official authority score, so the industry relies on third-party proxies: Ahrefs' Domain Rating (DR), Moz's Domain Authority (DA), and Semrush's Authority Score. This hub explains what each metric measures, what counts as a good score, and the tactics that actually move it — from earning editorial links to closing the technical and content gaps that hold a site back. Start by checking where you stand today with our free domain rating checker tool, then work through the playbooks below.
