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Anjan Luthra

Managing Partner

Anjan Luthra is Managing Partner at Indexed. He has spent over a decade inside high-growth companies building organic search into their primary acquisition channel, and writes about SEO strategy, AI search, and revenue attribution.

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71 articles by Anjan Luthra

SEO Strategy

How Boards Evaluate SEO Performance Without Vanity

22 March 2026 · 11 min read

SEO Strategy

The Cost of Delaying SEO Investment | Why Inaction Is a Risk

20 March 2026 · 7 min read

Technical SEO

What Redirects Are SEO Friendly? | 301 vs 302 Guide

17 March 2026 · 8 min read

AI SEO

Are AI Overviews Killing Organic Clicks? | The Data

16 March 2026 · 10 min read

AI SEO

How AI Search Is Reshaping Brand Visibility Online

10 March 2026 · 8 min read

SEO Strategy

The Role of SEO in Business Value & Competitive Advantage

9 March 2026 · 8 min read

Technical SEO

Does Technical SEO Require Coding? | What You Need

5 March 2026 · 8 min read

Link Building

Paid vs Editorial Backlinks | What Builds Authority

3 March 2026 · 10 min read

AI SEO

Generative Engine Optimisation (GEO) | AI Era Guide

2 March 2026 · 11 min read

Technical SEO

Why Does My Website Have a Redirect Loop? | Causes & Fixes

24 February 2026 · 8 min read

SEO Strategy

Is SEO Important for Every Business? | Honest Answer

23 February 2026 · 9 min read

AI SEO

Is Traditional SEO a Risk in the AI Era? | Find Out

14 February 2026 · 10 min read

SEO Strategy

Does SEO Really Work? | Honest Answers for Sceptics

7 February 2026 · 7 min read

Content SEO

Ultimate Guide to Keyword Research for SEO Success

4 February 2026 · 12 min read

SEO Strategy

SEO Budget: How Much Should Growth Companies Invest?

31 January 2026 · 9 min read

Technical SEO

Why Technical SEO Matters | The Foundation Explained

30 January 2026 · 9 min read

AI SEO

SEO vs. GEO vs. AEO: What's the Difference and Which Do You Need?

AI search traffic grew 527% in 2025. Three acronyms now compete for attention: SEO, GEO, and AEO. Here's what each one means, where they overlap, and which combination your business needs.

24 March 2026 · 12 min read

Content SEO

What Is Topical Authority and How Do You Build It?

24 March 2026 · 5 min read

Content SEO

How to Use AI in Content Production Without Killing Your SEO

24 March 2026 · 5 min read

Link Building

What Makes a High-Quality Backlink? (And What to Avoid)

24 March 2026 · 5 min read

Link Building

Digital PR for Link Building: How to Earn Links Through Press Coverage

24 March 2026 · 5 min read

Local SEO

How to Fully Optimise Your Google Business Profile in 2026

24 March 2026 · 5 min read

Local SEO

Local SEO Ranking Factors in 2026: What Google Actually Uses

24 March 2026 · 5 min read

Programmatic SEO

What Is Programmatic SEO and Is It Right for Your Business?

24 March 2026 · 5 min read

Programmatic SEO

Programmatic SEO Examples: 7 Brands That Built Millions of Pages That Actually Rank

24 March 2026 · 5 min read

Content SEO

Content SEO: How to Create Content That Ranks, Converts, and Gets Cited by AI

25 March 2026 · 8 min read

Link Building

Link Building: The Complete Guide to Earning Backlinks That Move Rankings

25 March 2026 · 9 min read

Programmatic SEO

Programmatic SEO: The Complete System Guide to Scaling Organic Traffic

25 March 2026 · 9 min read

Local SEO

Local SEO: The Complete Guide to Ranking in Your City

25 March 2026 · 9 min read

SEO Strategy

How One Piece of Strategic SEO Thinking Built a $5B Company

25 March 2026 · 10 min read

AI SEO

How AI Search Engines Decide What to Cite

AI search doesn't rank pages — it selects sources it can quote with confidence. Understanding the five signals that drive citation is the foundation of any serious AI SEO strategy.

27 March 2026 · 10 min read

AI SEO

Entity SEO: How to Build Knowledge Graph Authority

Entity SEO is how AI systems and search engines understand who you are, not just what you write about. Here is how to build the kind of knowledge graph authority that drives citation and ranking in 2026.

27 March 2026 · 11 min read

AI SEO

How to Track Your AI Citation Share and LLM Visibility

Traditional SEO metrics don't capture whether AI systems are citing your content. Here is how to measure AI citation share, track LLM visibility, and build a reporting framework that actually reflects how search is working in 2026.

27 March 2026 · 10 min read

AI SEO

How to Write Content That AI Will Cite

Most content is never cited by AI systems — not because it is wrong, but because it is not structured for how AI extracts and evaluates information. Here is exactly how to write content that earns consistent AI citation.

27 March 2026 · 12 min read

AI SEO

Do You Need a GEO Strategy Separate From Your SEO Strategy?

GEO and SEO share the same foundations but optimise for different outcomes. Here is an honest breakdown of where the two converge, where they diverge, and how to decide what your business actually needs.

27 March 2026 · 9 min read

AI SEO

AI Search Statistics 2026: How LLM-Driven Traffic Is Changing Search

AI search tools are no longer a fringe behaviour — they are reshaping how people find information, compare options, and discover brands. Here are the statistics that define the landscape in 2026.

27 March 2026 · 8 min read

AI SEO

How Google's AI Overviews Work (And How to Appear in Them)

Google AI Overviews are now appearing on a significant share of search results pages. Here is how they actually work, how Google selects sources, and what you can do to improve your chances of being cited.

27 March 2026 · 11 min read

AI SEO

How to Optimise for Perplexity, ChatGPT Search, and Gemini

Each major AI search platform selects and cites sources differently. Here is a platform-by-platform breakdown of how Perplexity, ChatGPT Search, and Gemini work — and the specific optimisation steps that improve your citation visibility across all three.

27 March 2026 · 12 min read

AI SEO

The Complete Guide to AI SEO and Generative Engine Optimisation (GEO)

AI search has changed the rules of organic visibility. This is the complete guide to AI SEO and GEO — what they are, how they work, and the full system for building search visibility in a world where AI generates the answer before the user sees a single result.

27 March 2026 · 18 min read

AI SEO

What Is an LLMs.txt File and Should Your Website Have One?

An LLMs.txt file tells AI systems which content on your site is worth reading and citing. Here's what it is, how it works, and whether you actually need one in 2026.

27 March 2026 · 9 min read