
Author
Anjan Luthra
Managing Partner
Anjan Luthra is Managing Partner at Indexed. He has spent over a decade inside high-growth companies building organic search into their primary acquisition channel, and writes about SEO strategy, AI search, and revenue attribution.
Connect on LinkedIn135 articles by Anjan Luthra

How Many Backlinks Do I Need to Rank on Page One?
24 June 2026 · 8 min read

How Long Should a Blog Post Be for SEO in 2025?
24 June 2026 · 8 min read

How Much Does a Backlink Cost? Link Building Cost Per Link in 2026
24 June 2026 · 8 min read

How to Do a Local SEO Audit: A Step-by-Step Checklist for US Businesses
24 June 2026 · 8 min read

What to Look for in a Programmatic SEO Agency (And Questions to Ask Before Hiring)
24 June 2026 · 8 min read

How to Check Competitors' Backlinks and Reverse-Engineer Their Links
23 June 2026 · 8 min read

Resource Page Link Building: How to Find Pages and Land Placements
23 June 2026 · 8 min read

The Best SEO Content Writing Tools in 2025 (Tested and Ranked)
23 June 2026 · 8 min read

Link Building for SaaS Companies: Earning Authority in a Crowded Market
23 June 2026 · 8 min read

NAP Consistency SEO: Why Name, Address, and Phone Number Matter for Local Rankings
23 June 2026 · 8 min read

Using Claude for SEO Content Writing: What It Does Well and Where It Falls Short
22 June 2026 · 8 min read

The Best Claude Prompts for SEO (Copy-Paste Templates That Actually Work)
22 June 2026 · 12 min read

How to Use Claude to Write a Content Brief in Under 10 Minutes
22 June 2026 · 8 min read

How to Use Claude for Keyword Research: Prompts, Workflows, and Limitations
22 June 2026 · 9 min read

Claude vs ChatGPT for SEO: Which AI Actually Produces Better Optimised Content?
22 June 2026 · 10 min read

Do Nofollow Links Help SEO? What the Data Actually Shows
21 June 2026 · 8 min read

The Skyscraper Technique SEO: Does It Still Work in 2026?
21 June 2026 · 8 min read

Content Gap Analysis SEO: How to Find and Fill the Topics Your Competitors Own
21 June 2026 · 8 min read

Tiered Link Building: What It Is, How It Works, and Whether It's Safe
21 June 2026 · 8 min read

Local SEO Pricing 2025: What UK & US Businesses Actually Pay
21 June 2026 · 8 min read

Answer Engine Optimisation (AEO): A Plain-English Guide for US Businesses
20 June 2026 · 8 min read

AI Search Engine Market Share: Who's Winning the Race in 2025–2026
20 June 2026 · 7 min read

7 Best Domain Authority Checkers Compared (2026)
13 June 2026 · 8 min read

AI vs Human Content SEO: What Performs Better in Search?
12 June 2026 · 8 min read

AI SEO Tools: The Best Platforms for AI Search Optimisation
12 June 2026 · 8 min read

150+ High Domain Authority Sites for Backlinks (Free List)
12 June 2026 · 13 min read

Ecommerce SEO: How to Drive Organic Revenue from Product Pages
11 June 2026 · 8 min read
Generative Engine Optimization Tools: Complete Software Comparison for 2026
11 June 2026 · 8 min read

Website Authority: What It Is and How to Check It
11 June 2026 · 7 min read

How to Improve Moz Domain Authority
9 June 2026 · 7 min read

Programmatic SEO Templates: How to Design Pages That Scale
8 June 2026 · 8 min read

SEO Reporting Tools: Best Platforms for Dashboards and Insights
8 June 2026 · 9 min read

When Programmatic SEO Problems Lead to Deindexation and Recovery
7 June 2026 · 8 min read

Technical SEO Checklist: 40 Points to Audit Before Launch
7 June 2026 · 8 min read

Programmatic SEO Indexation: Strategic Approaches for Thousands of Pages
6 June 2026 · 8 min read

Log File Analysis for SEO: How to See What Googlebot Actually Crawls
6 June 2026 · 8 min read

How to Increase Website Authority: 9 Proven Tactics
6 June 2026 · 9 min read

Anchor Text in SEO: Types, Best Practices, and Distribution
5 June 2026 · 8 min read

Local SEO Tools: The Best Platforms for Managing Local Visibility
5 June 2026 · 8 min read

Link Building Packages: What to Look for and What to Avoid
4 June 2026 · 8 min read

Local Business SEO: How to Outrank Competitors in Your Area
4 June 2026 · 8 min read

SEO for SaaS Companies: A Complete Playbook
3 June 2026 · 8 min read

Duplicate Content SEO: What It Means and How to Fix It
3 June 2026 · 8 min read

Moz Not Showing Domain Authority? Why and What to Use Instead
3 June 2026 · 6 min read

SEO Reporting: What Metrics Matter and How to Present Them
2 June 2026 · 8 min read

SEO Content Marketing Strategy for B2B Companies
2 June 2026 · 8 min read

Programmatic SEO: How Indexed Builds 900+ Pages That Rank
1 June 2026 · 8 min read

Hreflang Tags: The Complete Guide to International SEO
1 June 2026 · 8 min read

Local SEO Citations: What They Are and How to Build Them
31 May 2026 · 8 min read

Data Sourcing for Programmatic SEO: Where to Find Reliable Datasets
31 May 2026 · 8 min read

Why Is My Domain Authority So Low (or Stuck at 1)?
31 May 2026 · 6 min read

SEO Content Writing: How to Write Articles That Rank
30 May 2026 · 8 min read

Local SEO for Small Business: A Practical Guide
30 May 2026 · 8 min read

SEO Content Strategy: A Framework That Drives Revenue
29 May 2026 · 8 min read

Link Building Strategies That Work in 2026
29 May 2026 · 8 min read

What Is a Good Domain Rating? DR Benchmarks Explained
28 May 2026 · 6 min read

What Is a Content Audit? Complete Guide With SEO-Specific Steps
27 May 2026 · 8 min read

Backlink Strategy: How to Plan and Execute Link Acquisition
27 May 2026 · 8 min read

What Is a Content Brief: Template and Process
27 May 2026 · 8 min read

Link Building Tools: The Best Software for Prospecting and Outreach
27 May 2026 · 8 min read

Content Marketing and SEO: How They Work Together
27 May 2026 · 8 min read

Broken Link Building: How to Find and Fix Dead Links for SEO
27 May 2026 · 8 min read

How to Increase Your Ahrefs Domain Rating (DR 0 to 50)
24 May 2026 · 9 min read

DR vs DA: Domain Rating and Domain Authority Explained
21 May 2026 · 6 min read

Crawl Budget Optimisation: How to Get More Pages Indexed
4 May 2026 · 8 min read

Mobile-First Indexing: What It Means and How to Prepare
4 May 2026 · 8 min read

Site Architecture for SEO: How to Structure Your Website
3 May 2026 · 8 min read

Internal Linking for SEO: The Complete Strategy Guide
3 May 2026 · 8 min read

XML Sitemaps: What They Are How to Create Them and Common Mistakes
2 May 2026 · 8 min read

JavaScript SEO: How to Make Sure Google Can Render Your Site
2 May 2026 · 8 min read

Schema Markup Guide: How to Implement Structured Data
1 May 2026 · 8 min read

How to Fix Broken Links and 404 Errors at Scale
1 May 2026 · 8 min read

Core Web Vitals: What They Are and How to Improve Them
29 April 2026 · 8 min read

What Is Crawlability and Indexability?
29 April 2026 · 8 min read

GEO Readiness Audit: Is Your Site Visible to AI Search Engines?
28 April 2026 · 8 min read

Technical SEO: Complete Guide
28 April 2026 · 8 min read

How to Build an SEO Strategy From Scratch in 2026
27 April 2026 · 8 min read

Is an SEO Audit Worth It? Real ROI Data and Case Studies
27 April 2026 · 8 min read

SEO Audit Checklist: 20 Things to Check on Every Website
26 April 2026 · 8 min read

What Does an SEO Audit Include? (Everything Agencies Check)
26 April 2026 · 8 min read

How to Turn SEO Audit Findings Into a Prioritised Action Plan
25 April 2026 · 8 min read

Best SEO Audit Tools in 2026 (Free & Paid Compared)
25 April 2026 · 8 min read

How Often Should You Audit Your Website for SEO?
24 April 2026 · 8 min read

Technical SEO Audit vs. Content Audit: Which Do You Need First?
24 April 2026 · 8 min read

The Complete SEO Audit & Strategy Guide
23 April 2026 · 12 min read

How Much Does an SEO Audit Cost? (2026 Pricing Breakdown)
23 April 2026 · 8 min read

Can ChatGPT Do SEO? What It Handles, Where It Falls Short, and How to Use It Well
22 April 2026 · 8 min read

Is SEO Being Phased Out? | Why Search Optimisation Is Expanding
21 April 2026 · 8 min read

What Are Common SEO Mistakes? | Avoid These Costly Errors
20 April 2026 · 8 min read

Can I Do SEO by Myself? | What You Can Handle and When to Get Help
19 April 2026 · 8 min read

Is SEO Dead or Evolving in 2026? | The Real Answer
18 April 2026 · 8 min read

Why Does SEO Still Matter in 2026? | The Business Case
17 April 2026 · 8 min read

Is SEO a High Paying Skill? | Salary Data and Career Value
16 April 2026 · 10 min read

Will SEO Exist in 5 Years? | The Future of Search Visibility
15 April 2026 · 9 min read

Is AI Making SEO Obsolete? | What the Data Shows
14 April 2026 · 9 min read

How AI Search Engines Decide What to Cite
AI search doesn't rank pages — it selects sources it can quote with confidence. Understanding the five signals that drive citation is the foundation of any serious AI SEO strategy.
27 March 2026 · 10 min read

Entity SEO: How to Build Knowledge Graph Authority
Entity SEO is how AI systems and search engines understand who you are, not just what you write about. Here is how to build the kind of knowledge graph authority that drives citation and ranking in 2026.
27 March 2026 · 11 min read

How to Track Your AI Citation Share and LLM Visibility
Traditional SEO metrics don't capture whether AI systems are citing your content. Here is how to measure AI citation share, track LLM visibility, and build a reporting framework that actually reflects how search is working in 2026.
27 March 2026 · 10 min read

How to Write Content That AI Will Cite
Most content is never cited by AI systems — not because it is wrong, but because it is not structured for how AI extracts and evaluates information. Here is exactly how to write content that earns consistent AI citation.
27 March 2026 · 12 min read

Do You Need a GEO Strategy Separate From Your SEO Strategy?
GEO and SEO share the same foundations but optimise for different outcomes. Here is an honest breakdown of where the two converge, where they diverge, and how to decide what your business actually needs.
27 March 2026 · 9 min read

AI Search Statistics 2026: How LLM-Driven Traffic Is Changing Search
AI search tools are no longer a fringe behaviour — they are reshaping how people find information, compare options, and discover brands. Here are the statistics that define the landscape in 2026.
27 March 2026 · 8 min read

How Google's AI Overviews Work (And How to Appear in Them)
Google AI Overviews are now appearing on a significant share of search results pages. Here is how they actually work, how Google selects sources, and what you can do to improve your chances of being cited.
27 March 2026 · 11 min read

How to Optimise for Perplexity, ChatGPT Search, and Gemini
Each major AI search platform selects and cites sources differently. Here is a platform-by-platform breakdown of how Perplexity, ChatGPT Search, and Gemini work — and the specific optimisation steps that improve your citation visibility across all three.
27 March 2026 · 12 min read

The Complete Guide to AI SEO and Generative Engine Optimisation (GEO)
AI search has changed the rules of organic visibility. This is the complete guide to AI SEO and GEO — what they are, how they work, and the full system for building search visibility in a world where AI generates the answer before the user sees a single result.
27 March 2026 · 18 min read

What Is an LLMs.txt File and Should Your Website Have One?
An LLMs.txt file tells AI systems which content on your site is worth reading and citing. Here's what it is, how it works, and whether you actually need one in 2026.
27 March 2026 · 9 min read
Content SEO: How to Create Content That Ranks, Converts, and Gets Cited by AI
25 March 2026 · 8 min read
Link Building: The Complete Guide to Earning Backlinks That Move Rankings
25 March 2026 · 9 min read
Programmatic SEO: The Complete System Guide to Scaling Organic Traffic
25 March 2026 · 9 min read
Local SEO: The Complete Guide to Ranking in Your City
25 March 2026 · 9 min read
How One Piece of Strategic SEO Thinking Built a $5B Company
25 March 2026 · 10 min read

SEO vs. GEO vs. AEO: What's the Difference and Which Do You Need?
AI search traffic grew 527% in 2025. Three acronyms now compete for attention: SEO, GEO, and AEO. Here's what each one means, where they overlap, and which combination your business needs.
24 March 2026 · 12 min read
What Is Topical Authority and How Do You Build It?
24 March 2026 · 5 min read
How to Use AI in Content Production Without Killing Your SEO
24 March 2026 · 5 min read
What Makes a High-Quality Backlink? (And What to Avoid)
24 March 2026 · 5 min read
Digital PR for Link Building: How to Earn Links Through Press Coverage
24 March 2026 · 5 min read
How to Fully Optimise Your Google Business Profile in 2026
24 March 2026 · 5 min read
Local SEO Ranking Factors in 2026: What Google Actually Uses
24 March 2026 · 5 min read
What Is Programmatic SEO and Is It Right for Your Business?
24 March 2026 · 5 min read
Programmatic SEO Examples: 7 Brands That Built Millions of Pages That Actually Rank
24 March 2026 · 5 min read
How Boards Evaluate SEO Performance Without Vanity
22 March 2026 · 11 min read
The Cost of Delaying SEO Investment | Why Inaction Is a Risk
20 March 2026 · 7 min read
What Redirects Are SEO Friendly? | 301 vs 302 Guide
17 March 2026 · 8 min read
Are AI Overviews Killing Organic Clicks? | The Data
16 March 2026 · 10 min read
How AI Search Is Reshaping Brand Visibility Online
10 March 2026 · 8 min read
The Role of SEO in Business Value & Competitive Advantage
9 March 2026 · 8 min read
Does Technical SEO Require Coding? | What You Need
5 March 2026 · 8 min read
Paid vs Editorial Backlinks | What Builds Authority
3 March 2026 · 10 min read
Generative Engine Optimisation (GEO) | AI Era Guide
2 March 2026 · 11 min read
Why Does My Website Have a Redirect Loop? | Causes & Fixes
24 February 2026 · 8 min read
Is SEO Important for Every Business? | Honest Answer
23 February 2026 · 9 min read
Is Traditional SEO a Risk in the AI Era? | Find Out
14 February 2026 · 10 min read
Does SEO Really Work? | Honest Answers for Sceptics
7 February 2026 · 7 min read
Ultimate Guide to Keyword Research for SEO Success
4 February 2026 · 12 min read
SEO Budget: How Much Should Growth Companies Invest?
31 January 2026 · 9 min read
Why Technical SEO Matters | The Foundation Explained
30 January 2026 · 9 min read